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Thank you for choosing WP Minds to help you with your website development. We are excited to help you create a website that help you grow your business.

What is a StroyBrand brandscript?

A brandscript is a go-to document that must be the foundation of all your marketing collateral. A brandscript provides you with the answers to the following fundamental questions:

• Who is your target audience, and what do they want?
• What external, internal and philosophical problems they are facing?
• Why must you present yourself as a guide instead of a hero in your prospect’s story?
• What is your plan to help your prospects win the day, and how many steps your ideal plan should have?
• What are your direct and transitional calls to action?
• What will be the successful results after receiving your coaching?
• How will the lives of your prospects be if they don’t get your coaching?

Please answers to the above questions by clicking on the let’s get started button below to help us create your homepage content that connects with your target audience and convert visitors into leads.

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Brandcript questions

We need answers to the following 7 questions from you to help you create your homepage content that connects with your target audience and convert visitors into leads.

Who is your target audience, and what do they want? 

An aspirational identity is what your clients actually want. People don’t search for products or services on Google. They search for solutions to their problems.

For example:

Who are they?

• Male over 40 living in the USA
• Ladies who are struggling after divorce
• Nurses working in the UK, who are traumatised due to the stressful working condition

What do they want by working with you?

• Health-conscious, fitness nerds looking to achieve optimal health
• Help to manage their life after the stressful divorce
• Better and stressfree working conditions

Please share:

Who is your idea customer?  

What do they want?  

*Making progress! Keep going and crush this form.

What external, internal, and philosophical problems your target customers are facing?

For example nurses are facing following problem:  

For example:

• Villain:
  A traumatizing health care system

• External: 
  Short-staffed hospitals which result in burn out
  Long working hours with mandatory over time shifts

• Internal:
  Quitting this profession feels like the only option. 

• Philosophical: 
  Mistreatment of nurses is increasingly affecting their mental health, exhaustion, and chances of medical errors.

Please share the problems your target audience is facing in the fields below:

Your Answer:

• Villain:
• External:
• Internal:
• Philosophical:

*Halfway there! Keep it up and finish strong.

Why must you present yourself as a guide instead of a hero in your prospect’s story? 

This is a biggest paradigm shift you must get your head around to get the most out of StoryBrand framework. Presenting yourself as the guide is what makes all the difference. You need to show your client that they are the hero of their story while you’re guiding them to achieve their goals.  

Your website homepage copy must have the following elements:  

1. Empathy
2. Authority

Here is an Example: 

Please share how can you include empathy and authority in your homepage copy using the above example.

*You’re killing it! Just a few more steps to go.

What is your plan to help your prospects win the day, and how many steps your ideal plan should have?

We all are busy and attention spans are shrinking consistently. Most people don’t take action if you don’t specifically ask for it.

Your homepage must clearly layout baby steps to work with you and make it easy for your prospects to do business with you.

For example:

Please share the steps your ideal customers need to achieve what they want.

We recommend having 3 steps to work with you. You can go upto 4 if you can’t fit the complete plan in 3 steps.

Step 1: 

Step 2: 

Step 3: 

Step 4: 

*Awesome work! You’re breezing through this form.

What are your direct and transitional calls to action?

A clear calls to action on your website is the key to converting visitors into leads and customers.

Calls to action examples:

Direct: Schedule a Call, Buy Now, Give us a call. 

Transitional: Download our free Ebook, Sign up for a newsletter, subscribe to free email course.

Please share your calls to actions:

Direct: 

Transitional calls to action: 

*Great job! You’re almost at the finish line.

What will be the successful results after receiving your coaching?

This is anther game changing section of your website. Sharing how your product or service helped others achieve what your ideal customers want is super powerful. This can make or break your business.

You can share this with happy customers testimonials or with content like below.

Please share the following to help us complete this section of the Branscript.

You can share the statement life above or few testimonials or both.

Successful results: 

Customer testimonials: 

*Amazing effort! Just a little further to go.

How will the lives of your prospects be if they don’t get your coaching?

People usually don’t buy when there are not stakes. Your marketing collateral must stakes to increase conversion.

An examples of stakes:

Please share what is at stake for your customer if they don’t buy your product or service?

*You did it! Thank you for completing this form.

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