How Interact Helps Website Owners Boost Conversions & Leads | Josh Haynam

Episode Summary

In this episode of The Website Growth Show, Rana Shahbaz speaks with Josh Haynam, co-founder of Interact, to explore how interactive quizzes turn passive website traffic into qualified leads at scale.

Since launching Interact in 2013, Josh and his team have helped businesses generate 100+ million leads, with some websites increasing conversion rates from 1% to as high as 40%. In this conversation, Josh breaks down why quizzes work so well, the psychology behind personalized results, and a clear step-by-step framework anyone can apply—whether you run an e-commerce store, service business, or professional firm.

Show Notes:

  1. How quizzes transformed a website’s conversion rate from 1% to 40%
  2. Why active engagement outperforms forms, pop-ups, and static CTAs
  3. The psychology behind trusting personalized results
  4. The three-step process to build quizzes that generate qualified leads
  5. How many questions to ask (and why 5–10 is the sweet spot)
  6. Where quizzes perform best on a website (homepage vs landing pages)
  7. Best practices for quiz placement, length, and integrations
  8. How Interact integrates with WordPress, email platforms, and CRMs

Connect With the Guest

Josh recommends LinkedIn as the best place to follow his insights on interactive marketing, conversion psychology, and lead generation. You can connect with Josh Haynam on LinkedIn, where he regularly shares practical advice and real-world examples on how to turn website traffic into qualified leads.