Why Your Website Is the Foundation of Local SEO Growth | Greg Gifford
Episode Summary
In this episode of The Website Growth Show, host Rana Shahbaz speaks with Greg Gifford, Greg breaks down what truly drives local growth, why ranking reports are often vanity metrics, and how businesses should rethink local SEO in the era of AI.
If you want more calls, more leads, and more revenue — not just green boxes in reports — this episode is for you
Show Notes
- Why local SEO is not “regular SEO + Google Business Profile”
- The real definition of local SEO success
- Why rankings don’t equal revenue
- How review recency can beat review volume
- The biggest local SEO myths wasting your time
- How AI is changing search (without killing conversions)
- How national businesses should structure local SEO properly
- A smarter keyword strategy for high-intent traffic
Connect With the Guest
Greg regularly shares insights, practical local SEO tips, and industry updates through his content and speaking engagements.
If you’d like to learn more or reach out directly:
- Connect with Greg on LinkedIn
- Email: greg@searchlabdigital.com
- Watch his weekly Local Search Tuesdays video series
Following Greg is a great way to stay updated on what’s actually working in local SEO today.
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