Your ability to connect with the right clients starts with one key element: a clear and compelling message.
If your website or marketing materials are confusing or don’t speak directly to your ideal clients, you may be unintentionally losing them before you even have a chance to help.
That’s where the StoryBrand framework comes in.
By using StoryBrand to clarify your coaching message, you can position yourself as the guide your clients need, while showing them exactly how you can help them achieve their goals.
3 Ways to Use StoryBrand to Clarify Your Message and get Clients.
1. Position Your Client as the Hero
The most important principle of StoryBrand is that your client is the hero of the story, not you. While it’s tempting to focus on your own achievements and experience, what truly resonates with potential clients is how you can help them succeed.
Shift your messaging to show that you understand their challenges, and position your coaching services as the solution they’ve been searching for.
For example, instead of saying, “I help people overcome challenges,” try something like, “You’re just one step away from unlocking your full potential—let me guide you on the path to success.”
This subtle shift shows that you are there to help them on their journey, which is far more relatable and engaging.
2. Clearly Define the Problem
Every hero has a problem they need to solve. In the StoryBrand framework, this problem is essential to building a connection with your audience.
Your clients want to know that you understand what they’re going through, and that you can help them overcome these specific challenges.
Be clear and specific about the problems your ideal clients are facing. For example, if you’re a life coach, rather than saying “I help people improve their lives,” focus on a specific pain point: “Feeling stuck in your career or personal life? I help professionals like you regain clarity, set actionable goals, and start living with purpose.”
By addressing the exact issues your clients are struggling with, you show them that you’re the right coach to help them solve those problems.
3. Offer a Simple, Actionable Plan
Once you’ve positioned your client as the hero and defined the problem, it’s time to offer a clear and simple plan to help them achieve success. In StoryBrand, this is often called the “guide’s plan,” where you offer a straightforward path for your clients to follow.
The plan should be easy to understand and focused on tangible outcomes. For example, instead of saying, “Join my coaching program for personal growth,” try something like, “In just three coaching sessions, you’ll have the clarity you need to create a career you love.”
This makes the journey clear and achievable, giving potential clients the confidence that working with you will lead to real results.
2 Best Tools to Clarify Your Message
1. StoryBrand BrandScript
The StoryBrand BrandScript is an essential tool for organizing and clarifying your message. It helps you outline your client’s journey, from their problems to the solutions you offer.
By completing a BrandScript, you’ll have a clear roadmap for all your marketing materials—from your website copy to your social media posts.
2. WP Minds BranScript Creation
Our WP Minds BrandScript Creation service is designed to help you clarify your message and attract your ideal clients with precision. We’ll guide you through the process of identifying your clients’ core challenges, positioning yourself as the trusted guide, and crafting a clear, actionable plan that resonates and drives conversions.
By the end, you’ll have a compelling, client-focused BrandScript that communicates your value effectively across your website and marketing materials.
1 Question For You
What’s one key message you want to communicate to your clients that you haven’t yet clarified?
