Email marketing is a cornerstone of engaging with your audience, promoting products or services, and enhancing your website’s performance.
When you combine WordPress with the email marketing capabilities of Mailchimp, you unlock a powerful tool.
3 Tips to Grow Your Email List
1. Leverage content upgrades
Focus on enticing your website visitors with valuable content upgrades. This could include e-books, guides, or exclusive content that addresses their needs or interests. Strategically place calls-to-action on your website, making these offerings prominent.
The key is to make access to these valuable resources contingent upon users providing their email addresses. By doing so, you not only enhance the perceived value of your content but also build a direct channel for ongoing communication with your audience.
2. Host webinars and events
When attendees register for these events, use this opportunity to collect their email addresses. Ensure that the topics of your webinars align with the interests of your target audience, providing valuable insights or solutions.
Following the event, capitalize on the collected email addresses to send appreciative follow-up emails and encourage attendees to subscribe for future updates or similar events. This approach not only expands your email list but also fosters a sense of community and engagement with your audience.
3. Use pop-up forms
Enhance your website’s conversion potential by implementing well-timed and non-intrusive pop-up sign-up forms. These forms can capture the attention of visitors at strategic moments, such as when they are about to exit your site or after spending a certain amount of time on a page.
Design the pop-ups to be visually appealing and non-disruptive, ensuring a positive user experience. To sweeten the deal, consider incorporating incentives within the pop-ups, such as exclusive discounts or access to premium content.
Read the full article here: How to use Mailchimp with WordPress: An Ultimate Guide
2 Quick Stats
1. Mailchimp has 72.79% market share in the email marketing industry which is more than any of its competitors.
Source: WP Minds
2. 42.3% of people subscribe to email lists to receive savings and discounts.
Source: OptinMonster
1 Question For You
Which email software do you use to fulfil your email marketing needs? If you have used more than one, which one do you think is the most user friendly?
