You’ve created a valuable freebie, but the sign-ups just aren’t happening.
What went wrong? The problem isn’t the freebie itself—it’s how it’s positioned, promoted, and delivered.
If your freebie isn’t converting, here’s what might be happening—and how to fix it.
3 Fixes to Get More Sign-Ups for Your Freebie
1. It’s Not Solving an Urgent Problem
People won’t sign up unless your freebie promises a quick, specific win. If it’s too general, it won’t feel valuable enough.
👉 Fix it: Reframe your freebie to address a pain point your audience wants to solve immediately. Instead of “Social Media Tips,” try “3 Instagram Post Templates to Get More Engagement Today.”
2. Your Sign-Up Process Has Too Much Friction
If signing up takes too long or feels complicated, people won’t bother.
👉 Fix it:
- Reduce form fields to just name & email.
- Ensure your form loads fast and is mobile-friendly.
- Remove distractions from your opt-in section—keep it simple and focused.
3. Your Freebie Isn’t Visible Enough
Hiding your lead magnet in one spot won’t get results.
👉 Fix it:
- Add it to your website footer, sidebar, and multiple blog posts.
- Promote it on social media, your email signature, and even in podcast interviews.
- Use a scrolling pop-up or exit intent form to capture more visitors.
2 Best Resources to Improve Your Lead Magnet
📌 How to Craft Lead Magnets Your Customers Can’t Ignore – Learn how to craft a freebie that converts.
📌 How to Create a Lead Magnet to Boost Conversions in Under an Hour – A guide on getting more eyes on your freebie.
One Quick Fix You Can Make Today
Take 5 minutes to tweak your freebie title—is it ultra-specific and solving an urgent problem? If not, refine it so people immediately see its value.
Need a Sales Funnel That Converts?
A great lead generator is just the beginning. To turn those sign-ups into paying clients, you need a strategic, high-converting sales funnel.
Let’s optimize yours
