Healthcare SEO That Actually Converts Patients Into Bookings | Steven Laff and Christie Condon

Episode Summary

In this episode of The Website Growth Show, Rana Shahbaz  sits down with Steven Laff and Christie Condon to unpack a real-world healthcare optimisation framework that helps practices increase visibility, credibility, and—most importantly—patient bookings.

Rather than chasing SEO tactics in isolation, this conversation explores how technical foundations, medically reviewed content, patient stories, and local trust signals work together to turn healthcare websites into growth engines—even in an AI-driven search landscape.

This episode is especially valuable for:

  • Healthcare professionals growing their practice online
  • Clinic owners frustrated by traffic that doesn’t convert
  • Agencies and marketers working in healthcare SEO

Show Notes:

  1. Why technical audits are still the foundation of healthcare SEO
  2. How content quality and medical expertise directly affect patient trust
  3. What EEAT really means for healthcare websites (and how to implement it)
  4. Why patient stories and reviews outperform generic testimonials
  5. How Google Business Profiles and review velocity impact local visibility
  6. What’s actually changed—and what hasn’t—with AI Overviews and LLMs
  7. Common website mistakes that silently kill patient bookings

Connect With the Guest

Steven recommends LinkedIn as the best place to follow his insights on healthcare website strategy, SEO foundations, and building trust that converts patients into bookings. You can connect with Steven Laff on LinkedIn, where he shares practical guidance and real-world examples focused on improving healthcare website performance.

Christie also recommends LinkedIn as the best place to keep up with her latest tips on EEAT, medically reviewed content, schema, and local visibility for healthcare practices. You can connect with Christie Condon on LinkedIn, where she regularly shares actionable advice and examples designed to help healthcare brands earn trust and increase patient enquiries.