How to Get Clients from LinkedIn (Content → DM → Call Strategy) | Richard Moore

Episode Summary

In this episode of The Website Growth Show, host  Rana Shahbaz speaks with Richard Moore about what actually drives business growth on LinkedIn. Instead of obsessing over reach, impressions, and follower counts, Richard argues that founders should focus on trust, buyer psychology, and speaking to the real frustrations their ideal customers are already experiencing. He explains why small audiences can still create big revenue, why the best opportunities often come from existing and past clients, and why content should lead to conversations, not just attention. The episode also explores clarity, the difference between problem-aware and solution-aware buyers, and how to spend time in the right rooms with the right people.

Show Notes

  1. Why LinkedIn is still an opportunity for business owners who use it intentionally.
  2. Why follower count is far less important than attracting the right people.
  3. How to speak to customer symptoms instead of pushing solutions too early.
  4. The practical path Richard teaches: content, DMs, call, and clone.
  5. Why your easiest deals are often your current and former clients.
  6. Why revenue matters more than impressions when measuring content success.
  7. Why spending time in the right rooms matters more than following the loudest voices online.

Connect With the Guest

Connect with Richard Moore on LinkedIn. Richard also mentions his Art of Sell community through the featured links on his LinkedIn profile, and invites listeners to connect with him there if they have questions.