Leadership Coaching, Confidence & a Website That Works | Jessica McClure

Episode Summary

In this episode of The Website Growth Show, Rana Shahbaz speaks with Jessica McClure to unpack the real connection between leadership coaching, confidence, and building a website that actually supports business growth.

Jessica shares her path from a 15-year corporate career into coaching, how she helps high-performing leaders move from “surviving” to “thriving,” and why even top executives still need a coach—especially because “it’s lonely at the top.” We also dive into the role of a website in building legitimacy, defining your voice, and being discoverable (especially through SEO), plus how analytics can guide what to improve and where people drop off.

A practical, grounded conversation for coaches and leaders who want a clearer presence—and a stronger business foundation.

Show Notes:

  1. Jessica’s journey: from corporate real estate to leadership coaching
  2. The “dream” moment that pushed her toward coaching—and why it mattered
  3. Why high performers still need coaching (white space, clarity, perspective)
  4. “Lonely at the top”: why leaders need a safe space to think out loud
  5. Coaching isn’t giving solutions—it’s curiosity that helps people find their own
  6. Differences between coaching startup leaders vs established organizations
  7. A real example: how reducing perfectionism helped a leader level up
  8. Why Jessica treats her coaching engagements with an “end date” (6–9 months)
  9. The website as a living extension of your voice and evolution
  10. Why a website builds legitimacy: “You’ve staked your claim”
  11. Why many coaches fail in the first two years—and how to be in the 20%
  12. What Jessica did first: build a simple site on Squarespace, then hire help
  13. SEO results: growth from Google searches + tracking what pages perform
  14. Using analytics to see where people bounce and what needs improvement
  15. Why keeping your website fresh can boost visibility and inquiries
  16. Local visibility: coaching in Vegas + cross-referencing LinkedIn

Connect With the Guest

Jessica McClure recommends connecting through her website, jessicaburnettmcclure.com, where she shares details about her leadership coaching services, confidence-building work, and approach to helping high-performing professionals grow with clarity and intention.

You can also follow Jessica on LinkedIn, where she regularly posts insights on leadership, mindset, and navigating growth at the executive level.