The Art of Coaching and the Power of Self-Understanding | Laura Weiner-Kiser

Episode Summary

In this episode of The Website Growth Show, Rana Shahbaz speaks with Laura Weiner-Kiser,  the founder of Change By Challenge, to explore the art of coaching, self-understanding, and the emotional reality of personal growth.

Laura shares her journey from personal training and nutrition into mindset and leadership coaching, explaining how self-worth, identity, and emotional awareness shape both our lives and our businesses. This conversation goes beyond surface-level coaching tactics and dives into what truly drives sustainable change—integrity, curiosity, and the courage to face discomfort.

A powerful episode for coaches, leaders, and entrepreneurs who want to grow without losing themselves in the process.

Show Notes:

  1. Why coaching is an art, not a script or formula
  2. The role of self-understanding in leadership and decision-making
  3. How Laura transitioned from fitness and nutrition into mindset coaching
  4. Turning passion into a business without compromising integrity
  5. Why many high-performing leaders struggle with self-worth and identity
  6. The hidden difference between failing and learning
  7. How discomfort is essential for real growth (in life and business)
  8. Using humor, vulnerability, and storytelling as coaching tools
  9. Why websites should feel like “home,” not sales funnels
  10. The emotional sweat equity behind building a meaningful business
  11. How blogs, podcasts, and long-form content build trust over time
  12. Why serving—not selling—attracts the right clients

Connect With the Guest

Laura Weiner-Kiser recommends her website as the best place to explore her work, philosophy, and coaching offerings. Through her platform, she shares insights on self-understanding, mindset, leadership growth, and the emotional side of building a meaningful life and business.

You can connect with Laura via Change By Challenge, where she publishes thoughtful content, hosts her podcast The Challenges of Change, and invites leaders and coaches into deeper conversations around growth, integrity, and personal transformation.