Your Website Is Costing You Leads (Not Your Marketing) | Craig Burgess

Episode Summary

Most businesses assume their website will start generating leads the moment it goes live. In reality, that’s when the real work begins.

In this episode of The Website Growth Show, host Rana Shahbaz speaks with Craig Burgess. Craig breaks down why websites fail, what actually drives conversions, and how to turn your site into a reliable sales tool—not just an online brochure.

From fixing slow, underperforming sites to building high-converting landing pages, Craig shares practical insights from 20+ years of experience helping businesses grow online.

 Show Notes

• Clarity beats design — if users don’t instantly understand what you do, you lose them
• Your website should act as a 24/7 salesperson, not just a digital presence
• One clear call-to-action (CTA) outperforms multiple competing options
• Slow websites kill conversions (and waste ad spend)
• Good content is not just words — it’s conversion strategy + SEO + positioning
• AI is powerful, but only when paired with strong human input and context
• Traffic alone won’t fix a bad website — conversion comes first

Connect With the Guest

Connect with Craig Burgess on his LinkedIn to learn more about his work helping businesses turn underperforming websites into clear, high-converting growth tools.