This is a complete overview of website optimization tools. 

In this post, you’ll learn:

  • What are website optimization tools?
  • Importance of website optimization
  • Benefits of using these tools
  • Best website optimization tools and their features
  • Lots more

If you’re all set to optimise your website with the best tools available, this post is for you.

Let’s get started.

What are website optimization tools?

Website optimization tools help you automate your optimization process, collect data, help you understand what’s working and what isn’t, and finally to deliver a better user experience for your visitors. 

These tools can be helpful for the following aspects of your website:

  • Performance 
  • SEO 
  • Content 
  • Technical management 

However, there are hundreds of free and paid tools available to be used. Using the right tools as per your requirements is also essential. We’ve listed a number of tools in each category along with their features and pricing.

Importance of website optimization

Launching a website is the first step towards online business growth but a website does not start generating revenue for you just by launching it. 

Your website needs to be continuously updated and optimised to get your desired results. Website optimization plays a very important role in the following: 

  • Increase website traffic
  • Enhance the user experience
  • Generate more leads 
  • Convert more leads into customers 

Here’s a visual representation of what an optimised website can do for your business. 

Importance of website optimization

Creating quality content is hard work.

Unfortunately, your job doesn’t end there. Converting hard-earned traffic into leads requires traffic conversion optimization.

A few things that can help you improve your website conversion are:

  • Better CTA design, copy and placement
  • Prominent lead generators
  • Relevant images and content

Hence website optimisation is the key to generating leads and converting them into customers. 

15 Must have website optimization tools

We have shortlisted the following best website optimisation tools in different categories along with their features and pricing, so you don’t have to try them out; just pick the ones that match your requirements and start optimising your website. 

SEO Tools 

SEO tools have made search engine optimization easier, even for those with limited SEO knowledge. They can save you from manual and tedious keyword searches, data analysis, reports, etc. 

Following are the top 6 must have SEO tools. 

1. Ahrefs 

Ahrefs is one of the most popular and powerful SEO tools out there, used and recommended by many SEO experts. It is said that Ahrefs has crawled the second most number of websites, only next to Google. 

This is a complete SEO tool, from keyword research to competitor analysis and backlink checker. You can take care of all your SEO needs through this. 

Ahrefs- Website optimization tool

Key features of Ahrefs: 

  • SEO dashboard for reports 
  • Site audit 
  • Keyword research
  • DR and UR ranking 
  • Backlink profile
  • Organic traffic and traffic value 
  • Competitors analysis
  • Content Explorer 

Price Range: You can sign up for Ahrefs Webmaster Tools to get free limited access to site explorer & site audit. However, for complete access, there are various payment options starting from $99/month. 

2. Ubersuggest

Ubersuggest is a tool developed by Neil Patel. It is also one of the favourite tools used by SEO experts. It is an excellent tool for keyword research and site audit.


Key features of Ubersuggest: 

  • Domain overview 
  • Rank tracking
  • Site audit
  • Keyword research
  • Competitor analysis
  • Backlink checker
  • SEO issues and solutions 
  • Content ideas
  • Traffic overview 
  • Organic keywords and monthly traffic 
  • Top pages for traffic 

Price Range: You can audit up to 3 sites daily with limited information access. Further, multiple premium packages are available starting from $12/month. 

3. SEMrush 

SEMrush is another fan favourite in the SEO community. One of the most prominent features of this tool is that it allows domain vs domain analysis. It also comes with some built-in on-page SEO tools and suggestions.

SEMrush - optimization tool

Key features of SEMrush:

  • Competitor analysis
  • Analytical reports 
  • Keyword and domain comparison
  • On-page SEO checker
  • Local SEO 
  • Rank tracking 
  • Backlink audit 
  • Content audit 
  • Readability checker
  • Traffic analysis

Price Range: SEMrush is not available as a free tool. You can check out their paid plans that start from $119/month

4. Moz

Moz Pro is an SEO software. It is a complete SEO and analysis tool. Apart from the tool, it has multiple resources on how to do proper SEO and rank better on SERPs. 

Moreover, it has a toolbar that you can download and add as an extension to see your website’s metrics while browsing any page.

Moz tool

Key features of Moz Pro:

  • Page optimization feature 
  • Keywords ranking and analysis
  • URL tracking
  • Speed crawl
  • Keyword lists
  • Reports
  • 24/7 support
  • Site audit
  • Link opportunities
  • Multiple free tools such as domain analysis, link explorer etc
  • Toolbar extension
  • Website spam score

Pricing: Moz offers multiple free products, including link explorer, domain analysis, keyword explorer, and Moz bar. However, the premium version includes a lot more features, and there are multiple packages available starting from $99/month. 

5. Yoast SEO 

All of the above SEO tools are mostly focused on Off-page SEO. However, Yoast is a plugin that is an all-in-one plugin for on-page SEO. 

It shows ways to master on-page SEO by providing step-by-step instructions, details, and even guides.

Yoast SEO tool

Key features of Yoast :

  • Focus keyword
  • Google preview
  • SEO title 
  • Slug
  • Meta description
  • Keyword distribution 
  • Inbound/outbound links 
  • Images and images keyphrase 
  • Keyphrase length/density/placement
  • Text length 
  • Featured image 
  • Alt tags
  • Readability 
  • Schema 
  • Social share preview 

Pricing: A free version is available, covering a handful of features. However, the premium version is also available at $99/year. 

6. Majestic

Majestic SEO tool is also one of the leading SEO tools in the industry. It is loaded with useful features from a general overview to specific details that can help rank your site better in SERPs.

Majestic-website optimization tools

Key features of Majestic:

  • Site explorer
  • Indexing 
  • Keyword generator 
  • Backlink graph
  • Relevant sites 
  • Trust flow 
  • Referring domains 
  • Bulk backlink checker
  • Email alerts

Pricing: The free version offers very limited features. However, there are 3 different packages available that you can choose from, the basic one starting from $49.99/month. 

Pro Tip

After years of working with SEO, our recommendation for on-page SEO is Yoast, and off-page is Ahrefs.

Performance Optimization Tools 

Performance tools have automated traffic analysis and analytic reports so you can see what is working for your website and what isn’t. 

They are being vastly used in the present age and play a key role in website optimization. Following are the top three performance tools used and recommended by most experts. 

7. Google Search Console

Google Search Console is an excellent tool for reviewing your website’s performance and keeping a close eye on your visitors, their interests, geo-location and many other factors. 

You can review each page separately and see how it’s ranking on Google. It also provides suggestions to improve your UX, mobile visibility, and speed. There are also other interlinked tools, such as Google Analytics, which is very powerful.

Google Search Console- Optimization tool

Key features of Google Search Console:

  • Site impressions and clicks
  • Page positions and queries 
  • Submit sitemap and URL for crawling
  • Alerts to fix issues 
  • URL inspection 
  • Performance overview 
  • Page experience 
  • Mobile usability 

Pricing: Google Search Console is a free tool that anyone with a Gmail account and a website can use. You only need to verify your website by adding a code to it. 

8. PageSpeed Insights

PageSpeed Insights is a website performance tool by Google as well. It helps you assess your website’s performance on all devices.  Your performance can be monitored by scores from 0-100 or colour (Red, Yellow, Green).

It also provides a detailed report and suggestions to help you improve and optimise your website speed and fix other issues.

PageSpeed Insights- website optimization tools

Key features of PageSpeed Insights:

  • Both desktop and mobile results 
  • Loading speed
  • Opportunities to improve your website performance
  • Diagnostic report
  • Debugging performance issues 
  • Page stats

Pricing: It is a tool by Google and is also free to use for all its users. 

9. GTmetrix

GTmetrix is another top-notch website performance assessment tool. It gives detailed reports and suggestions for improvement as well as a video recording of these reports and tests so you can implement them.

GT Metrix - optimization tool

Key features of GTmetrix:

  • Summary of key performance indicators
  • Performance tracking with graphs and charts
  • Alerts
  • Test your website from various geolocations 
  • Mobile testing
  • Advanced analysis option
  • HTTP authentication
  • Cookie sessions
  • URL filter
  • API functionality
  • Hourly monitoring 

Pricing: Its free version is available for free for anyone to use. However, there are multiple premium packages available as well, starting from $10/month. 

Technical Management Tools 

There are multiple tools out there that can help you with the technical optimization of your website. We have shortlisted the top four tools used and recommended by experts below. 

10. CrazyEgg

Website optimization is all about what works best for your business, audience, and website. CrazyEgg helps you identify and collect data in that respective order. 

Apart from that information, it also gives you a ton of information related to the technical aspect of your website.

Crazyegg- website optimization tools

Key features of CrazyEgg :

  • Traffic analysis
  • A/B testing 
  • User behaviour reports
  • Heatmap 
  • Optimization for multiple screens 
  • Errors tracking and alerts
  • Optimise email and ad campaigns
  • Website recordings and snapshots
  • Multiple integrations 

Pricing: There’s a 30 days free trial available and multiple packages that you can select as per your requirements starting from $29/month. However, all packages are billed annually. 

11. ManageWP

ManageWP is one of the most useful technical management tools, especially if you are working with more than one site. 

You can add and access all sites from one place and manage them with just one click. You can see and update all your themes, plugins, and so on with one click and from the same place. 


Key features of ManageWP:

  • 1 click access to all sites 
  • 1 click update
  • Update alerts 
  • Vulnerability checks
  • Website backups
  • Uptime monitoring 
  • Regular security checks
  • Performance check
  • Monthly reports
  • SEO rankings

Pricing: ManageWP is available at a flexible pricing package. Generally, you can start with a free account, and when you’re ready to go premium, you are billed as per your usage at the end of the month. 

However, an all in one package is available at $150/month if you have more than 25 sites. 

Pro Tip

ManageWP is specially designed and useful for users who own multiple WordPress sites and want to monitor and review them from a single dashboard.

12. Woorank 

Woorank is not only an SEO tool but also offers various free and paid technical insights into your website and how you can improve those. Technical and content are its two main aspects. 

It gives you actionable tips to start optimising your website immediately.

Woorank - SEO tool

Key features of Woorank:

  • Content report
  • Keyword tracking
  • Duplicate content
  • Downtime 
  • Security issues 
  • Guidelines to fix them
  • Site comparison
  • Multiple integrations with other tools 
  • Weekly email updates/reports 
  • Automatic uptime notifications

Pricing: You can access your website for free but it shows very limited features. There’s also a 14 days free trial, but there are 3 main packages to choose from starting at $79.99/month. 

13. Screaming Frog

Screaming Frog is more than just an SEO tool or a tool to crawl your website. There are many technical aspects to it as well that can be highly helpful in your website optimization. 

It is super fast and can save a lot of time running the audits.

website optimization tools

Key features of Screaming Frog:

  • Identify broken links
  • Auto redirects
  • Analyse page title, meta description, and metadata
  • Duplicate content/plagiarism checker
  • XML sitemap integration
  • Integration with other tools
  • Schedule site audits
  • Spelling and grammar check
  • Technical support 

Pricing: Screaming Frog is a tool that is available to be downloaded for free. However, there’s a free and paid version available as well. The paid version has a lot more features and starts at $209/month. 

Content Optimization Tools

Content is one of the most important aspects of any website. Ultimately, content helps you rank and generate traffic. Therefore, your content needs to be regularly updated and optimised. 

There are many tools available for this as well. The better optimised your content is, the higher the chances of ranking well on search engines. 

Although the tools mentioned above like Ahrefs, Ubersuggest and so on can also greatly help with content optimization but following are the two content optimization tools that you can further use. 

14. KWFinder 

KW Finder is specially designed for mining long-tail keywords with low SEO difficulty so your content can rank better on SERPs. 

It allows you to search for keywords based on different locations and also in different languages. Apart from keyword mining, it also comes with a number of features that we will discuss below.

KW Finder - optimization tool

Key features of KW Finder:

  • Detailed keyword analysis
  • Competitor analysis
  • Local keyword research supported
  • SERP checker 
  • Rank tracking and traffic analysis
  • Daily ranking updates
  • Backlink reports (New, lost, opportunities)
  • SEO authority checker of any site 
  • Backlink health profile 

Pricing: KW Finder offers a 10 days free trial. Furthermore, it has three different packages starting from $22.99/month. 

15. Hemingway App 

Hemingway App is a content optimization and editing app that helps you improve the readability of your content. Improving readability not only helps enhance the user experience but also helps Google to understand your business better. 

It makes your writing bold, clear, and precise.

Hemingway app- website optimization tools

Key features of the Hemingway App:

  • Highlights complex sentences
  • Suggestions to use shorter words
  • Use better adverbs and stronger words
  • Highlights passive voice
  • Improves readability
  • Highlights content to show improvements 
  • Toolbar to format your text

Pricing: It is a free tool for anyone to use. 


Website optimization is a never ending process. There is always room for improvement and optimization. The above tools can help make this process easier for you. 

It is an extensive list of tools in each important category of website optimization. Therefore, We recommend picking the best one according to your budget and needs and sticking to that rather than trying all 15 of them. 

I hope you found the above website optimization tools helpful. 

Now I’d like to hear from you:

Which is your favourite tool from the list above? Perhaps, you have another useful tool in mind.

In either case, leave a comment below. 

You can also request a free website growth audit to get actionable tips to improve your conversion rate.

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About Rana

Building a website that drives traffic and generates leads is challenging. Rana is a website development consultant and a Co-Founder of WP Minds, a website consulting service that helps coaches, trainers, authors, and creatives to create winning website strategy, develop high converting websites, attract visitors and convert leads into customers to grow their businesses.

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