Finding creative content writers who can help you grow your business online is hard.
A creative content writer is the backbone of your digital marketing success.
You need website content for:
- Home page
- About page
- Services or products pages
- Landing pages
- Blog posts
I noticed the following common characteristics of all the creative content writers online. If you are looking for a creative content writer to improve your content creation, hopefully, this will help.
1. Creative content writers are niche specific
As a content creator, technically, you can create content about anything.
However, it is difficult to connect with your audience without having deep knowledge and a bucket full of niche terminology to use in your content.
For example, suppose you are a passionate DIY enthusiast creating content about DIY tasks. In that case, your content will have a lot more soul to it compared to another content creator who is a technical content writer.
All successful content creators are generally passionate about their niches.
When finding creative content writers, you must explore their knowledge and experience about your niche before you review any of their technical skills.
In 2007, Mehdi started Strong Lifts, and his goal with his website was to help his readers gain strength and muscle by lifting heavy weights.
Since then, he has written over 250,000 words of guides about lifting weights. And you can see the results of its labour in the image below.
2. Have first-hand niche experience
Having theoretical knowledge about your niche is good. However, nothing can beat the real-life experience of working in your niche.
For example, if you are an accountant looking to improve your website’s content.
Finding a content creator who worked in the accountancy field or worked as an accountant in the past will create much better content than most technical content creators.
Alternatively, if you can’t find the above combo, I would highly recommend finding a talented content creator and working with him/her to create your content.
A good content creator can help you with:
- Keyword research
- Creating content briefs
- Doing On-page SEO
- Editing and formatting content
And you can spice up your website content with your domain knowledge, experience and terminology by converting those content briefs into highly relatable and technically correct pieces of content.
Elna Cain is a top blog content writer who’s all about helping other writers succeed. She runs elnacain.com along with a few additional sites. She also has another business, twinsmommy.com, where she sells courses on blogging. She earns a 6 figure salary in a year from blogging and freelance writing courses.
In an interview, Elna Cain shared that: Great content naturally attracts links and referrals.
Most of her posts rank all on their own, and she is a big believer in creating valuable content as her primary SEO strategy. She doesn’t really pay a lot of attention to optimizing her posts or site. Instead, she looks at the user intent of the content idea she wants to write about and works on an outline to answer every possible question for that topic idea.
Tips shared by Elna Cain on writing creative content are: Create an outline, read what you want to write about, choose simple words, keep sentences and paragraphs short, insert keywords to legitimize your post & improve the content and complete on page and off page SEO of your content.
3. Good at keyword research
You’ll not find any successful content creator who is not good at keyword research.
Regardless of your niche, it is almost impossible to find traction for your content creation online without quality keyword research.
Keyword research is vital to finding words your customers use to search for your services or products online.
Choosing which keywords are best for your business depends on the following factors:
- Search volume – higher the better
- Competition – lower the better
- Cost per click or view – higher the better
Quality keyword research often plays a significant role in getting traffic from search engines, along with several other essential factors.
A North American luxury jewelry retailer with hundreds of brick-and-mortar locations and a vast eCommerce presence delivers value to its customers through its products and experiences with its brand. Professional services provided a view of short, mid, and long-term performance to show lifts and drops in traffic. The luxury brand created consistent and repeatable dashboards to report performance to its executive team.
The luxury jewelry brand continued to work with the Professional Services team to implement data consistently throughout the organization to make informed decisions, therefore proving that an SEO framework was paramount to their continued success. This helped the organization identify key opportunities within overall performance objectives.
Precisely, the luxury brand and the Professional Services team followed these tips: Prioritize transactional and informational intent keywords to improve organic search performance, Monitor the performance of keyword opportunities, and Leverage Content Services to improve critical pieces of content on their site, updating headings and titles, and optimizing for their target keywords. They saw their content drive an incremental 100K visits over the 4-month period compared to the previous period.
4. Are prolific readers
This is another common characteristic of all successful content creators.
They don’t just read niche-specific content. Most successful content creators recommend reading content from other than your own niche.
Content from outside your niche exposes you to different ideas, which you can use to improve your own niche.
The more widely you read, the deeper your content depth will be.
A content creator will be hard to find who has:
- Knowledge of your niche
- A first-hand experience
- An idea of legalities and compliance requirements
Creating quality content for a law firm is almost impossible without the above three characteristics.
If you need a content creator for a law firm, the above three characteristics are more important than technical writing skills when hiring a creative content writer.
Carol Tice is a full-time freelancer for both publications and businesses. Tice made a living as a business journalist, but her personal brand made her the go-to expert on freelance writing. She is a prolific freelance writer with years of experience working as a successful freelance writer.
Tice’s main website gives help to struggling writers or those who are only considering it. The website, Make a Living Writing, features a stylized version of herself doing what she knows – writing on a computer. She also has a separate website that she uses as a portfolio. Prolific writing isn’t how to create a personal brand; Tice knows that. So, she takes that extra step to make her brand stand out.
Being a prolific writer, Carol Tice shared a few tips on creating creative content: Only you have your memories, experiences, ideas, and point of view. Create a blog where that uniqueness can shine through; work hard on your blog writing, and people will read you. Inspire yourself and others with community work, pick the right topic and write the heck out of it.
5. Master at content formatting
Most people scan content online, and very few have time to read it thoroughly.
Your content must be formatted for easy scanning.
All successful digital creative content writers understand the importance of content formatting and pay attention to this.
The following things can help you make your content scannable.
- Write short sentences
- Don’t write paragraphs more than 3 lines
- Break content with headings
- Include images/screenshots to improve the reading experience
- Use bullet points like these
Easy-to-read and scannable content helps you improve the reader experience on digital devices.
Robb Fahrion is a Co-Founder and Partner of Flying V Group, a digital marketing and advertising company located. They service clients all across the globe and help them to grow their businesses through the power of the internet. Their passion is for business, and there is nothing more rewarding than helping others grow their businesses and share in their successes.
Flying V Group works with some of the best brands in the world. From large corporations like Bain Consulting, JLL, and AdvicePeriod to small businesses like Sustainable Generation and Vasco Assets. Flying V Group has worked with over 300 clients, operates internationally, and is on pace to double revenue for the second year in a row. Robb and his brother quit their corporate jobs and put $5k into the project to get started!
Tips shared by Robb Fahrion on creating effective content are: Create consumable content, Write precise, well laid out, informative, and structured with relevant headlines and breaks content, and add infographics, including social media communications, videos, and other forms of content like podcasting. It will reach a broader audience and influence more potential visitors to attract higher traffic rates. The results have been dramatic, with other forms of content almost doubling or tripling different content types.
6. Use content creation frameworks
The secret to creating content consistently by all prolific content creators is frameworks.
They use frameworks for every element of their content.
For example, they have frameworks for:
- Recording content ideas
- Creating headlines
- Writing introductions
- Producing content headings and main content
- Concluding the content pieces
News channels are a great example, which use a set framework daily to produce a lot of news content. It would be impossible for news outlets to publish news at lightning speed without using a content creation framework.
Brian Clark launched Copyblogger, a site that teaches bloggers how to write more compelling content. He is also co-founder of Copyblogger’s content marketing and SEO agency. Brian has started 12 businesses solo or as a co-founder in the last 22 years. The first one failed, but every company since has yielded higher revenue, profits, and happiness.
Copyblogger never took venture capital and reached eight figures in annual revenue and high-profit margins without advertising. The company created software-as-a-service, web hosting, WordPress themes and plugins, courses, and conferences — all completely bootstrapped.
In an interview, Brian shared that you need to learn how to write headlines first – it should be ultra-specific, practical, and unique. Next, he shared tips on writing successful content: Organize your thoughts, proofread your headlines and subheadings, form a narrative, and complete one idea (headline) at a time.
7. Understand On-page SEO
This is probably the most crucial characteristic of creative content writers who are successful online.
As a creative content writers, all successful content writers are good at on-page SEO, which is the key to getting traffic from search engines to your content.
Yoast SEO plugin if you are using WordPress as your content management system.
Yoast SEO plugin helps you optimise:
- SEO page titles
- Keyword density
- Page headings
- Text length
On-page SEO services are usually part of the offerings by most good content writers.
Eva Kurilova is a full-time writer and one of the top authors at Constant Content. She writes unique, SEO-friendly content to generate traffic and sales. She made over $20,000 in less than 6 months. Eva is working with brands to create content in the space of furniture, SEO marketing, lifestyle, outdoors, and home improvement. She had a chance to do some travel writing as well.
She said she organically got into marketing and SEO-type content in her interview. She had to research what exactly it was and how to do it right. She enjoyed writing about these topics and helping clients improve their online presence because it is something almost every business needs. Furthermore, she shared that online marketing trends and technology change quickly, so she always looks at recent sources before writing.
Tips shared by Eva Kurilova on writing successful content are: after writing and proofreading, run each piece through a text analyzer that highlights words and phrases. This is an excellent way to make sure that you have hit SEO goals, and it helps to ensure that the writing isn’t too repetitive. Use text-to-speech, which makes it easier to catch any lingering typos or other grammatical errors.
Your digital success is determined predominantly by three things:
- Your chosen niche
- Your content strategy
- Your content creation
Finding creative content writers could be the biggest challenge.
I hope this post will help you find creative content writers to grow your business. Feel free to check out our content creation services as well.
Now I’d like to hear what you have to say:
Did you learn any new ideas for finding creative content writers from this post?
Or maybe you have noticed another common characteristic of creative content creators that I didn’t mention here.
Either way, let me know by leaving a quick comment below.