Marketing is the most integral part of any business and marketing for coaches is no different. Many argue that you should spend at least 80-90% of the time and budget promoting your business.
Are you wondering how to market a coaching business?
There are thousands of online coaching businesses, which offer the same services. No one will find out about you unless you make an effort to promote it.
However, marketing a coaching business is hard due to many reasons:
- Competitive niche
- Numerous methods of promotion
- Difficult to figuring out the best methods
- Shortage of time
- Deciding a budget for marketing
Having said that, marketing for coaching business is a must if you want a regular flow of organic leads and want to be known in your industry. There are various ways to promote your coaching business online but we have shortlisted our favorite 5 methods that we found most effective and work in almost every online business.
Let’s take a look at them.
SEO Marketing for coaching business
Search engine optimization is the process of improving your website in all aspects for it to rank better for relevant searches. The higher your page ranks, the higher will be the chances of attracting potential clients to your business.
Search engines like Google, Yahoo, and Bing use various factors for ranking pages for search results such as:
- Page Speed: Page speed is defined as “page load time” i-e the time that it takes to completely load the content on a specific page. According to Google, the ideal loading speed of a page should be under 2 seconds.
- Domain authority: Domain authority (DA) refers to the search engine ranking score of a website. Best practices of increasing DA include working on your on-page, off-page and technical SEO as well as making it mobile friendly and optimizing the speed.
- Security: Website security refers to how safe your site is for both users and in general. Security is essential to protect your site against hackers, cyber-crimes, malwares and so on. Google uses the security of a site as a ranking factor.
- Mobile-friendliness: According to a recent report, more than 54% of web traffic comes from mobile devices, this is enough reason to make your site mobile friendly. Mobile-friendliness means that your site is promptly responsive, easy to use and navigate on all mobile devices.
- User experience: User experience (UX) of a website refers to the overall experience of users on your website. This involves all the elements that partake in shaping this experience.
- On-page SEO: This is an SEO strategy which involves optimizing individual pages on your website to rank higher in search results. Internal links are links on one page of your blog that take you to another page on that same blog.
SEO can benefit your business in the following ways:
- Helps to rank better in SERPs
- Get organic traffic
- Enhance conversion
SEO helps to improve the overall online reach of your coaching website and can do wonders in online marketing for coaches.
Email marketing for coaches
According to a study, chances of getting new customers are 40% higher from email marketing as compared to social media marketing.
Email marketing for coaches is that you ask your readers to sign up by leaving their email in return for a valuable download or by signing up for your email newsletter. This helps you to keep them updated about important news, brand offers, products, new content and other significant information.
Email marketing can offer you the following benefits:
- Helps you build your email list – They say money is in the email list
- Best way to connect and strengthen your relationship with your customers
- Higher ROI than other marketing channels for coaches
- It is a cost-effective way of promotion.
However, the purpose of this newsletter should not solely be promotional. It should provide value to the customer and avoid spamming your potential customer’s inbox.
Email marketing for coaches can be the most effective way of marketing your coaching business because people who sign up for your newsletter are the ones who are genuinely interested in what you have to offer. It is better to reach out to 10 people who are interested in your product than to reach out to 100 people who may or may not be interested. Time is money here.
Keep your newsletter simple and to the point, also, use catchy subject lines and headings rather than stuffing it up with fancy words.
Social media marketing for coaches
In today’s age, social media is just as important as ranking well in search engines. According to research, people spend almost 2 hours and 24 minutes on social media every day.
Some of the most popular social media platforms that you should try not to miss are:
Most of them work in the same way, one important thing to keep in mind while promoting your business on social media is targeting the correct audience. Let’s take Facebook as an example here.
Facebook is one of the most powerful platforms to reach the masses worldwide. At present, there are about 2.91 billion monthly active users of Facebook which makes it the biggest social network all over the world.
With so much potential audience available, it is not at all wise to ignore Facebook for promotion.
Considering that, setting aside a budget for promotion and putting it to the right use should not be questionable.
Facebook ads work really well and we are all familiar with them. They are not only effective but also economical. You just need to make sure to target the right audience because the ultimate goal is to drive that traffic back to your website.
Facebook claims they are 89% effective when it comes to targeted campaigns, which is massive. Facebook ads come with the option to choose your preferred audience according to location, demographics, interests, and behaviours.
Similar promotional strategies can be applied to other social networks like Twitter, Instagram, Google+ etc as well.
Giving back to the community – Starting a Blog
Giving back to your community has proven to be an excellent strategy to promote your business online. The thought of giving back to the community entices your audience and helps you establish authority and respect for your brand.
There are many ways to implement this strategy including blogging, providing resources, tools, courses and tips free of cost.
If you opt for a blog, you can utilize it to publish resourceful articles, podcasts or videos. Moreover, a blog subscription is another way to drive traffic back to your website and build an email list.
Following are a few significant benefits of blogging:
- Increased brand awareness
- High quality leads
- Improved search engine ranking
- Establish authority, brand trust and credibility in your field
- Improved user experience
- Helps you build a network.
When your business gives something back to the community, the community will naturally support your business.
Starting a blog can sometimes prove to be a complicated process. Blogging has become very competitive and saturated. If you’re serious about growing your business through blogging, it is recommended that you consult an expert or hire a blogging consultant.
Collaborations or joint ventures
Strategic collaborations or joint ventures with other organizations can change your coaching business overnight.
It can be the best tool when it comes to marketing for coaches.
For example, if you are a life coach exploring collaboration or joint ventures opportunities with health care providers who deal with people who suffer stress and anxiety can open up a door for a regular flow of coaching clients in a very short period of time.
Marketing a coaching business online should not be as difficult as it seems.
There are numerous ways to promote your coaching business but it is humanly not possible to do all of them at once and not all of them work. Similarly, not all of them will be relevant to your niche.
I have narrowed down our favorite 5 marketing for coaches strategies that work the best for us after years of trial and error. It is entirely up to you to work on all of these sides by side or focus on just one or two.
Most of these strategies do not guarantee overnight success.
I recommend that you give yourself some time to try these out, figure out what works best for you and focus on that while trying marketing channels on the side.
What is your favorite marketing channel for coaches?