When I paid someone to generate organic traffic, it never worked out.
It is impossible to run a successful online business without regular website traffic and leads.
Getting 100,000 monthly website organic traffic is a dream.
Getting 50,000 monthly website organic traffic is extremely hard.
Getting 25,000 monthly website organic traffic is difficult.
Getting 10,000 monthly website organic traffic is possible.
Getting 1000 monthly website organic traffic is realistic for most of us.
And guess what?
Most coaches don’t need 100,000 or even 10,000 monthly visits to:
- Have enough leads
- Pay their bills
- Be profitable
I’m writing this post to give you steps that can take you from zero monthly organic traffic to one thousand to help you grow your business.
Let’s get started.
Step 1: Choose a niche
Deciding your website niche is a must for:
- Doing a keyword research
- Developing an ideal customer persona
- Creating relatable content
- Building authority
- Getting organic traffic from search engines
- Improving your skills
- Saying no to time wasters
Building a website that helps grow your business without choosing your niche is challenging.
Search engines have millions of pages indexed for every keyword someone searches. It gets easier for search engines to give preference to those websites which produce content for a very tight niche.
It is a lot harder to get organic traffic from search engines for keywords:
When you compare to:
- Business coaching for startups
- Life coaching for women entrepreneurs
- Relationship coaching for couples over 40’s
Category selection is the most critical part of your online business success.
A trick to growing a successful coaching business online is to go small first…
- Pick a small group of 10-100 people
- Create content to help them
- Get feedback and improve
If you can create helpful content for 10 or 100 people to improve their lives, chances are it will help many others who have similar needs.
On the contrary, if your blog content can’t help 10 or 100 people, how will it help the masses?
Step 2: Decide website goal
Your coaching website is an excellent tool to:
- Share your “why”
- Communicate what you do and how you do it
- Create helpful content
- Build a home base for your community
- Deliver your courses
Doing all the above well builds rapport, establishes you as an authority in your niche and builds organic traffic, leads and new business.
Step 3: Research keywords
Search engines indexed thousands of pages for any given search query.
Their ultimate priority is to provide the best search query results.
Search engines can lose their business if their users:
- Don’t find relevant answers to their questions in search results
- Are not happy with the user experience of the top listing websites
- Had to wait too long before the clicked page loads
Therefore, search engines do their best to:
- Provide the best possible answers to searchers
- Deliver an excellent user experience
To achieve this goal, they give priority to subject matter experts.
Therefore, once you are clear about your niche, it is vital to do keyword research for your website categories which support your niche.
Keyword research is vital to know:
- What your customers are searching
- Demand for your content
- Competition in the SERPs
Once you know the above, your content creation will be easy, and your content will start producing results.
Step 4: Create content
Content creation is one of the hardest things, which most people think is easy.
Quality content creation requires:
- Brainstorming ideas
- Doing a keyword research
- Creating content
- Formatting for skimming
- Managing On-page SEO
And the list goes on and on.
Although content creation is the hardest thing to do, however, it has the potential to produce the biggest returns on investment as well.
Following is the best content creation combination that produces the ideal results.
Step 5: Promote your content
Most people don’t get organic traffic because they don’t promote their content.
You have spent so much time creating content. You can’t relax and wait for the organic traffic to start coming.
Instead, most businesses have the following list of promotion opportunities until they start seeing organic traffic.
- Share the content with existing customers
- Pick one focused social media channel and promote there
- Find a niche Facebook group and look for the opportunities
Step 6: Collect emails
To be able to get the best ROI on your marketing budget, you should do the following:
- Collect emails
- Send follow-up emails
- Share quality content consistently
Your self-hosted content and email lists are your most significant marketing assets. You can drive traffic to your website without the interference of any algorithm once you have an email list that is looking forward to hearing from you.
Step 7: Share value regularly
Building your email list is hard work.
If you don’t email your list regularly, your list will get cold, and all your efforts will be wasted.
Also, it is essential to know that sharing quality information regularly is a difficult task.
Here is an idea that can help you produce quality emails:
- Make a list of 7-10 pieces of your best advice (2-3000 words)
- Publish those pieces on your website/blog
- Share these best pieces with your email list
Don’t hold back on your best advice.
Once you are done with your first 7-10 best pieces of advice, you can do the following to keep going:
- Find different ways to convey your best advice
- Go deeper and write future content pieces to support your best advice pages
The above two will give you an infinite number of ideas to continuously create content and build authority around your niche.
As a coach, strategically creating good quality content pages, you can go from zero to one thousand organic traffic.
Getting to one thousand organic traffic is the hardest part. If you can crack the code of going from zero to one thousand organic traffic, you can certainly replicate the work to go beyond one thousand monthly organic traffic.
You only need to keep doing more of what worked to get your first thousand website visitors.
Feel free to request a free website growth audit today.