Looking for an ultimate guide to create a multilingual website for your coaching career? 

Creating a multilingual website involves designing and structuring your website to be accessible and understandable to users in various languages. 

It’s a strategic approach used to reach a wider audience, offering content and information in more than one language.

For coaches, a multilingual website allows them to connect with coaching clients and visitors who speak different languages, thereby expanding their reach and making their services more accessible on a global scale. 

In this post, you will learn about:

  • What is a multilingual website? 
  • Why multilingual matters?
  • Benefits of turning your website into a multilingual
  • Best WordPress multilingual plugins
  • Important considerations for translating your WordPress Site
  • Steps to create a multilingual website In WordPress

Let’s get started!

What is a multilingual website? 

A multilingual website is designed and developed to present content, information, and services in more than one language. 

This feature enables users from diverse linguistic backgrounds to access the same website in their preferred language, accommodating a global or multilingual audience.

In essence, a multilingual website serves as a bridge, breaking down language barriers and allowing businesses, organizations, or individuals to effectively communicate and connect with a diverse audience on a global scale.

They facilitate effective communication, improve user experience, and help in engaging with users who might not be proficient in the website’s default language.

Why multilingual matters?

Multilingualism matters because it fosters connections and opens up a world of opportunities both online and offline. 

It facilitates communication and understanding between diverse communities, enabling greater engagement and impact across various spheres of life. 

Key reasons why having a multilingual website is important:

  • Broader audience reach: Multilingual websites connect with a wider global audience, increasing engagement.
  • Enhanced user experience: Offering content in multiple languages creates a more inclusive and personalized experience for users.
  • Accessibility breakthrough: Breaking language barriers makes information accessible to diverse audiences.
  • Cultural respect and trust: Speaking the audience’s language builds rapport and shows respect for their culture.
  • Competitive edge: Being multilingual sets businesses apart and opens new market opportunities. It can give you an edge in reaching untapped markets.
  • SEO benefits: Multiple languages improve search engine visibility in different regions which helps to increase organic traffic to your site.

Benefits of turning your website into a multilingual

Turning your website into a multilingual platform is a strategic move that broadens your audience reach, enhances user experience, and fosters inclusivity by providing content in multiple languages. 

This transformation not only improves accessibility but also unlocks new business prospects, SEO advantages, and cultural connections in our diverse global landscape.

Key benefits of turning your website into a multilingual:

  • Enhanced reach: Connect with a global audience, fostering engagement across various regions and languages.
  • Improved user experience: Tailor content to users’ language preferences, increasing engagement and user satisfaction.
  • Heightened traffic and conversions: Attract diverse organic traffic, potentially leading to increased conversions due to language-specific content availability.
  • Competitive edge: Stand out in your industry by offering a multilingual website, setting yourself apart from competitors.
  • SEO advantages: Expand visibility on search engines by targeting keywords in multiple languages, potentially boosting rankings.
  • Cultural appreciation and trust: Show respect for different cultures, building trust and rapport with a diverse audience.
  • Embracing inclusivity: Foster an inclusive environment by breaking language barriers, embracing diversity, and ensuring everyone feels welcomed.
Benefits of turning your website into a multilingual

Best WordPress multilingual plugins

Creating a multilingual website in WordPress opens doors to a global audience, allowing seamless navigation and content accessibility in multiple languages. 

With plugins, businesses and individuals can tailor their content, enhance user experience, and reach diverse audiences effectively.

5 best WordPress multilingual plugins: 

1. WPML (WordPress Multilingual Plugin): 

WPML is a comprehensive and widely used plugin offering advanced translation management. 

It allows the translation of all site content, including pages, posts, custom post types, and themes. It integrates well with popular WordPress themes and plugins.

1. WPML (WordPress Multilingual Plugin):  Multilingual Website

2. Polylang:

Polylang is a user-friendly multilingual plugin that allows you to create a bilingual or multilingual WordPress site. 

It supports translations for posts, pages, media, categories, tags, and more. It’s lightweight and easy to use, making it suitable for beginners.

2. Polylang:

3. TranslatePress

TranslatePress offers a unique approach by allowing translation directly from the front end using a visual interface. 

It enables you to see translations in real time, making it user-friendly for non-technical users. It supports translation for all types of content, including custom post types, themes, and plugins.

3. TranslatePress: 

4. MultilingualPress: 

This plugin uses a different approach by creating separate WordPress sites for each language and connecting them in a multisite network. 

It’s suitable for users familiar with WordPress multisite functionality.

4. MultilingualPress: 

5. GTranslate: 

GTranslate uses Google Translate’s automatic translation service to translate your website content into multiple languages. 

It’s quick to set up and offers automatic translations, but manual refinements might be necessary for accuracy.

5. GTranslate: 

When choosing a multilingual plugin for WordPress, consider all key factors like ease of use, compatibility with your theme and other plugins, and much more. 

Each plugin has its strengths and might cater better to different user preferences or specific website requirements. 

Always check the latest reviews and updates before choosing a plugin, as new features and improvements might have been introduced after my last update.

Important considerations for translating your WordPress Site

Translating your WordPress site demands careful planning and execution. 

From selecting the right multilingual plugin to ensuring SEO optimization and maintaining content consistency, several considerations are vital for a successful.

Consider the following important factors for a successful multilingual implementation:

  • Plugin selection: Choose a suitable multilingual plugin that fits your needs and integrates well with your site.
  • Content strategy: Plan how you’ll translate content—automatically, manually, or via professional translators—for consistency and accuracy.
  • SEO optimization: Implement SEO best practices for each language, including tags, URLs, and content optimization.
  • User experience: Ensure seamless navigation and user-friendly experience across all language versions.
  • Quality assurance: Regularly review and update translated content for accuracy and relevance.
  • Performance optimization: Optimize site performance for fast loading across different language versions.
  • Compliance check: Adhere to legal and compliance standards in different regions or countries.
  • Maintenance and updates: Keep translations current with regular maintenance and updates.

Considering all these aspects will help to streamline the translation process, maintain quality, and offer an excellent multilingual experience for your WordPress site visitors.

Important considerations for translating your WordPress Site Multilingual Website

Steps to create a multilingual website In WordPress

First, you need to choose the right plugin for your coaching website based on your requirements. 

Choosing the right plugin for creating a multilingual website in WordPress is crucial for a seamless and efficient translation process. 

Among the various options available, WPML stands out as a popular choice due to its robust features, user-friendly interface, and extensive support for multilingual content management. 

With WPML, you can effortlessly translate and manage your site’s content in multiple languages, ensuring a smooth experience for your global audience.

So, let’s proceed with WPML (WordPress Multilingual Plugin)!

Step 1: Purchase WPML

Visit the WPML website at https://wpml.org/ and navigate to the pricing section.

Choose a suitable plan based on your requirements and proceed with the purchase. After purchasing, you’ll receive access to download the plugin files.

Step 1: Purchase WPML

Step 2: Install and activate the WPML plugin

Log in to your WordPress dashboard. Navigate to Plugins > Add New. Upload the WPML plugin files, and install and activate it. 

Next, you’ll be prompted to enter your WPML account information (received during the purchase) to validate the plugin. 

Follow the on-screen instructions to configure the initial settings, such as selecting your site’s default language and additional languages you want to support. 

WPML offers various translation methods:

  • Manual translation
  • Using translation services
  • Hiring translators directly through their translation management interface

Explore additional settings and features provided by WPML to customize language switchers, language-specific URLs, and other multilingual functionalities according to your website’s needs.

You can also configure SEO settings to ensure proper indexing and optimization for each language version.

You can also configure SEO settings to ensure proper indexing and optimization for each language version.

Step 3: Configure the WPML plugin

Configure the translation settings based on your preferences. 

Explore settings and features provided by WPML to customize language switchers, language-specific URLs, and other multilingual functionalities according to your website’s needs.

You can also configure SEO settings to ensure proper indexing and optimization for each language version.

Clicking on it for the first time will take you to the plugin’s settings wizard.

Clicking on it for the first time will take you to the plugin’s settings wizard.

WPML will promptly identify the language of your WordPress site by default. If you wish to modify it, you can do so at this juncture. Afterward, proceed by clicking the ‘Next’ button. 

Subsequently, on the following screen, you’ll be prompted to designate the languages you desire to activate on your site. 

Just choose the languages from the provided list that you wish to incorporate into your website.

Just choose the languages from the provided list that you wish to incorporate into your website.

Next, you’ll be prompted to incorporate a language switcher into your website. 

This essential tool empowers your users to select their preferred language, enabling them to view content in the language they’re most comfortable with.

This essential tool empowers your users to select their preferred language, enabling them to view content in the language they're most comfortable with.

WPML offers versatile options for incorporating a content switcher across your website, allowing placement as a sidebar widget, within the navigation menu, as a simple list, or in the footer section.

Following this setup, you’ll encounter a prompt regarding sending compatibility reports to WPML for the plugins and themes utilized on your site.

You have the choice to enable or disable these compatibility alerts, granting you the freedom to decide whether to share this data with WPML.

As the final stage, you’ll be prompted to input your site key. If you haven’t generated one yet, simply click on the ‘Generate a key for this site’ button.

'Generate a key for this site'

Upon clicking, you’ll be directed to the WPML website, where you’ll add the originating site to your WPML account.

Once added, access your site key by clicking on it and then copy and paste this key back into your WordPress site.

Upon completing these steps, you’ve effectively concluded the WPML setup wizard. Simply click on the Finish button to exit the setup process.

Step 4: Translate your posts and pages

To access your current posts, simply navigate to the “Posts” menu. Beside each post title, you’ll find a language column displaying the designated language.

To translate posts and pages using WPML, the plugin operates under the assumption that your content is initially in your site’s primary language.

For each post, you’ll see “Add” buttons represented by a plus sign (+) corresponding to various languages. Click on the “+” button associated with a language to initiate the translation of a specific post.

Additionally, you can oversee translations by directly editing a post. When you enter the post edit screen, a new ‘Language’ meta box will be visible, enabling you to manage and oversee translations for that particular post.

page post

Translate categories and tags

WPML simplifies the translation of categories, tags, and even custom taxonomies used on your website.

To begin the translation process: Go to WPML » Taxonomy Translation > Load the specific custom taxonomies you intend to translate.

As an illustration, if you select categories, WPML will showcase all categories available on your site, as demonstrated in the accompanying screenshot.


Translate Menu

WordPress includes a sturdy navigation menu system. WPML enables you to translate it in a manner similar to translating posts or taxonomies.

To do this, head to your site’s Appearance » Menus page. If you have multiple menus, choose the specific menu you wish to translate.

On the right-hand side column, you’ll find your menu displayed, allowing you to access links for translation into other languages that are enabled on your site.

Translate Menu Multilingual Website

When selecting a language, a corresponding menu will be generated for that specific language. To mirror your primary language menu, you’ll need to replicate the same menu items for each language you’ve added.

If your pages and posts are incorporated into navigation menus, you should translate them initially. Subsequently, access the edit menu screens’ tabs on the left to include these translated elements.

Remember to save your menu by clicking the ‘Save’ button.

Pro Tip

If your WordPress theme utilizes the full site editor, you can modify your navigation menus within WPML » Translation Management.


Wrapping up, Establishing a multilingual website in WordPress opens doors to diverse audiences, enhancing accessibility and user experience. 

It effectively breaks down language barriers, fostering better communication and understanding, ultimately leading to increased credibility, trust, and potential conversions.

Additionally, a multilingual website enables brands to tap into new markets, boosting visibility and competitiveness on an international scale.

With plugins like WPML or alternatives such as Polylang and TranslatePress, you can seamlessly translate content and cater to a global audience. 

Ready to build a multilingual website for your coaching business? Follow the guide and create your multilingual website now with ease. 

Remember to prioritize accuracy in translations, maintain SEO best practices for each language, and focus on key content elements to provide a comprehensive multilingual experience for your visitors.

If you’re looking to build a multilingual website for your coaching business, schedule a free call now.


Why create a multilingual website?

A multilingual site helps reach diverse audiences, improve user experience, and potentially increase engagement and conversions.

Is WPML the only plugin available?

No, other plugins like Polylang, Weglot, and TranslatePress offer similar multilingual features.

How to ensure accurate translations?

Use a mix of automatic tools and manual editing, reviewing translations for context and accuracy.

Impact on site performance and SEO?

Proper implementation shouldn’t significantly impact performance or SEO. Use hreflang tags and language-specific sitemaps for search engines.

Do I need to translate everything?

Focus on translating core content like pages, posts, menus, and essential information for a complete user experience. Other elements might not need translation.

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About Komal Haider

Building a website that drives traffic and generates leads is challenging. Komal is a website growth expert at WP Minds, a website consulting service that helps coaches, trainers, authors, and creatives to create winning website strategy, develop high converting websites, attract visitors and convert leads into customers to grow their businesses.

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