Your website’s about page isn’t just a place to talk about yourself.
It’s one of the most visited pages on your website. Yet, many businesses waste this opportunity by making it all about them instead of focusing on their audience.
A great About page builds trust, establishes credibility, and gives visitors a reason to take action. If your About page isn’t working, here’s how to fix it.
3 Must-Have Elements for an Effective About Page
1. Start with a Strong One-Liner
Your one-liner is a simple, clear statement that explains what you do and who you help. It instantly tells visitors if they’re in the right place.
Example: “We help coaches build StoryBrand websites that attract and convert clients.”
This keeps your messaging focused and makes your brand more memorable.
2. Make It About Your Audience, Not Just You
Many businesses fall into the trap of making their About page all about their journey. While your background matters, visitors care most about how you can help them.
Shift the focus to your audience’s challenges and how your expertise benefits them.
3. Use Social Proof to Build Credibility
Adding testimonials, media features, case studies, or impressive statistics builds trust and reassures visitors that you deliver results. Instead of just telling people you’re great, show them proof through real client experiences.
2 Best Resources to Improve Your About Page
📌 Donald Miller’s StoryBrand Framework – Learn how to craft messaging that puts your audience first.
📌 7 Great About Me Page Examples – See real-world examples of high-converting About pages.
One Question for You
How well does your About page reflect what makes your business unique? If you had to rewrite it today, what’s the first thing you’d change?
Need an About Page That Works?
A well-structured website’s about page can turn visitors into leads. If yours isn’t doing the job, we can help you rewrite and optimize it for impact.
👉 Let’s get it right.
