17 StoryBrand Website Examples for Coaches, Consultants & More

Looking for some of the best StoryBrand website examples to seek inspiration?

In the fast-paced world of business, capturing the attention of your audience has become increasingly challenging. 

Here, being able to tell a great story is like having a secret superpower. 

Stories are amazing because they grab your attention, feel relatable, and encourage you to do something – like buying a product or supporting a brand.

Now, imagine a special way of telling stories, a bit like a superhero move for any brand. That’s where the StoryBrand framework comes in. 

Sounds interesting? Let’s delve deeper!

What is the StoryBrand framework?

The StoryBrand framework is a marketing and branding approach created by Donald Miller. It involves using the structure of a compelling story to simplify and clarify a brand’s message. 

Basically, the StoryBrand framework revolves around the concept of the “hero’s journey,” a narrative structure employed in stories throughout history. 

In this journey, the customer takes on the role of the protagonist, facing a challenge and surmounting obstacles on their path to achieving their objective.

The central idea is to cast the customer as the hero, identify their problem, position the brand as a guide, and present a clear plan for the customer’s journey. 

The framework aims to engage audiences effectively by utilizing storytelling principles in marketing communication.

Importance of Having a Clear and Compelling Brand Message on a Website

A clear and compelling brand message isn’t just about crafting catchy slogans; it’s about creating a cohesive narrative that resonates with your audience. 

It’s the foundation upon which relationships with customers are built and sustained. 

Websites with such messages create memorable experiences, foster trust, and drive business success.

The seven universal story points

Stories are like roadmaps with seven important stops. These steps, shared by Donald Miller, help make stories powerful. 

They’re not just for tales but also for businesses trying to connect better with people. 

Let’s explore these steps and how they shape awesome stories and marketing.

• The Character: Represents the customer, the hero of the story, seeking a solution to a problem or challenge within a narrative.
• Has A Problem: Identifies the customer’s pain point or challenge that needs resolution.
• And Meets A Guide: Represents the brand as the mentor or expert offering a solution to the customer’s problem.
• Who Gives Them A Plan: Outlines how the brand’s products or services address the customer’s needs and provides a solution.
• And Calls Them To Action: Encourages the customer to engage, purchase, or take the next step toward resolving their problem.
• That Helps Them Avoid Failure: Using the brand’s offerings helps the customer overcome their initial challenge.
• And Ends In A Success: The customer achieves a positive outcome or resolution by using the brand’s products or services.

How to apply StoryBrand to your website?

Applying StoryBrand principles to your website revolutionizes user engagement. 

By crafting a narrative that positions your brand as the guide to solving customers’ problems, your site becomes a compelling platform. 

Clear messaging, intuitive design, and an engaging story-driven approach captivate audiences and drive conversions effectively.

You will find all these elements when we go through some of the best Storybrand website examples below.

Best StoryBrand website examples 

Below, We have shared some of the best StoryBrand website examples. 

These StoryBrand website examples demonstrate the effective use of the StoryBrand framework.

You can see how clearly they articulate their message, address customer needs, and guide visitors through a compelling narrative that drives action.

Let’s get started!

17 Best StoryBrand Website Examples:

Here are 17 inspiring Storybrand website examples for coaches and consultants.

1. Dr-2-Dr Coaching

Dr2Dr Coaching, founded by Dr. David Woods in 2023, provides specialized online coaching for Australian doctors in Launceston, Northern Tasmania.

It streamlines coaching previously offered by MindingTheGap Coaching and Communication Training (MTG), focusing on medical practitioners’ needs.

Key features of Dr2Dr Coaching site: 

• A clear homepage message highlights brand value, helping users quickly understand and engage with the website’s purpose.
• Intuitive navigation enhances user interaction and improves browsing.
• High-quality visuals captivate users and enrich their experience.
• Lead generation popups capture visitor information while fostering customer relationships.
• Visual hierarchy organizes content effectively, and concise product/service descriptions convey offerings clearly.

2. Dr. Leslie Korn

Dr. Leslie, a Harvard Medical School-trained traumatologist, specializes in mental health nutrition and integrative therapies.

Focused on trauma, cognition, and chronic illness, their career spans Harvard and the Mexican jungle. He is passionate advocate for culturally traditional medicines used by people around the world.

Key features of Dr. Leslie Korn site: 

• The website is thoughtfully designed to meet the target audience’s needs, offering tailored solutions.
• High-quality visuals enrich the user experience and leave a lasting impression.
• A customer-centric approach ensures the website aligns with audience expectations.
• Conversion strategies maximize the website’s effectiveness in achieving its goals.
• Bilingual support in English and Spanish improves accessibility for diverse users.

3. Vanbrugh Physio

Vanbrugh Physio pertains to physiotherapy services in the UK. 

It offers information about physiotherapists, their treatments, appointments, patient testimonials, and educational resources on physical health and rehabilitation methods. 

Key features of the Vanbrugh Physio site: 

• Movement-focused imagery highlights the treatment’s benefits, engaging users visually.
• A prominent CTA, placed after the introductory text, encourages quick action, such as scheduling a call.
• The statement “LIVING LIFE TO THE FULL” emphasizes services that promote a fulfilling life.
• The site effectively presents services and motivates immediate user action or exploration.
• The design communicates treatment benefits clearly, guiding users toward improved well-being.

4. Dunshire Productions

Dunshire Productions is a collaborative team that found its synergy within the dynamic landscape of entertainment and advertising. 

They passionately advocate for the profound impact of storytelling in uniting people. 

Embracing this belief, they demonstrate that the magic of human connection transcends into the realm of advertising.

Key features of Dunshire Productions site: 

• StoryBrand principles quickly clarify services, setting clear expectations for immediate user understanding.
• The conversational tone conveys who they are, their values, and services, making visitors feel like friends.
• Fun, colloquial language fosters effective communication, creating a relatable and approachable atmosphere.
• Engaging videos and vibrant colors enhance storytelling, aligning with the brand identity.
• Content is tailored to resonate with the ideal customer persona, building a closer connection and deeper understanding.

5. BetterUp

BetterUp is committed to fostering authentic workplaces where individuals bring their complete selves. 

Their research drives inclusion, aiding every client in achieving goals. Reflecting diverse communities, their team fuels innovation, supporting individual growth.

Key features of BetterUp site: 

• Focuses on improving workplace dynamics by enhancing resilience and adaptability for greater organizational effectiveness.
• Effectively highlights common workplace and organizational challenges using the StoryBrand framework.
• Combines graphics, animations, charts, and concise text for a seamless user experience.
• Follows the problem + solution StoryBrand framework, outlining issues before presenting potential remedies.
• Offers in-depth insights into organizational challenges, helping visitors gain a thorough understanding.

6. Beta Kids

BetaKIDS is a platform driven by a mission to cultivate healthier children and promote happier families, focusing on bolstering each child’s immune system for overall well-being and vitality.

They likely offer products or services aimed at supporting children’s health and immune function to contribute to the wellness of families. 

Key features of Beta Kids site: 

• Cleverly splits content and engaging visuals for cohesive storytelling and an appealing design.
• Graphical touches soften edges, adding interest to images for a more engaging appearance.
• Divides layout to convey information and link text with compelling graphics.
• Aligns layout with StoryBrand principles for effective storytelling and visual appeal.
• Provides valuable insights for integrating similar strategies into other web designs.

7. Building Champions

Building Champions is a coaching and leadership development company focused on helping individuals and organizations achieve personal and professional success.

Their services are designed to empower leaders to thrive by enhancing performance, fostering growth, and achieving meaningful goals.

Key features of the site: 

• A clear, compelling CTA that is consistently repeated throughout the site to drive action.
• A powerful video message that showcases the impact and value of their services.
• Prominent display of testimonials, reviews, and partner companies, building trust and credibility.
• StoryBrand principles are effectively used to clarify services, setting clear expectations for users right away.
• A conversational tone that authentically conveys their values and services, making visitors feel like part of the community.

8. Donald Miller

Donald Miller’s website serves as the online hub for the bestselling author and creator of the StoryBrand framework. It provides resources, courses, and consulting services to help businesses clarify their messaging and grow.

Key features of Donald Miller’s site:

• Clear, compelling messaging that immediately highlights how visitors can benefit.
• Strong CTAs guiding users to take action.
• Uses customer-focused language.
• Trust elements like testimonials and success stories to build credibility.
• Structured sections that make it easy for users to find relevant content.

9. Learn to Make a Product

Learn to Make a Product is an educational platform that helps entrepreneurs turn their product ideas into reality by guiding them through development, manufacturing, and sales.

Key features of Learn to Make a Product site:

• Clear headline that instantly communicates the value proposition.
• Well-structured layout that guides visitors through the learning process.
• Strong CTAs encouraging users to take the next step in their product journey.
• Simple, distraction-free design that enhances readability and user experience.

10. ZenFounder

ZenFounder is dedicated to supporting entrepreneurs and business leaders in managing their mental health, relationships, and personal well-being while growing their businesses.

Key features of ZenFounder site:

• A headline that resonates with entrepreneurs facing stress and burnout.
• Balanced use of whitespace and imagery to create a calming, inviting experience.
• Podcast section featuring real-life stories.
• Clear CTAs guiding visitors to coaching services, books, and podcast episodes.
• Conversational and empathetic tone that positions the brand as a trusted guide.

11. Buy My Land

Buy My Land simplifies the process of selling land by offering a hassle-free, cash-based transaction model, making it easy for landowners to get fair offers quickly.

Key features of Buy My Land site:

• Prominent, high-contrast CTA buttons to request an offer instantly.
• Distraction-free layout that keeps the focus on taking action.
• Well-structured sections that answer common concerns.
• Well crafted plan section and a step-by-step breakdown of how it works.
• Features credibility elements such as testimonials.

12. LR CPA

LR CPA is a certified public accounting firm that helps businesses with tax planning, accounting, and financial strategy, offering expert guidance to simplify complex financial matters.

Key features of LR CPA site:

• Professional and trustworthy branding that reinforces credibility.
• Straightforward messaging that highlights how they help businesses with finances.
• Clear service breakdown with easy-to-understand descriptions.
• Strong, well-placed CTAs.
• Subtle use of color and typography to create a polished, modern feel.

13. Michael Maddaus

Michael Maddaus is a surgeon, speaker, and resilience expert who shares insights on overcoming adversity and building mental strength through his personal experiences and research.

Key features of Michael Maddaus site:

• Bold, thought-provoking headline that captures visitor interest.
• Clean, minimalistic design that enhances readability and focus.
• Engaging storytelling that builds a deep personal connection with the audience.
• Clear navigation directing users to podcasts, speaking engagements, and resources.
• Strong use of personal branding with authentic imagery and a compelling bio.

14. The Happy Sleeper

The Happy Sleeper is a sleep coaching resource that helps parents establish healthy sleep habits for their children through science-backed methods and expert guidance.

Key features of The Happy Sleeper site:

• Warm and inviting design reflecting a supportive approach.
• Clear, benefit-driven messaging that reassures the purpose.
• Strong visual hierarchy with well-placed CTAs,
• Easy-to-navigate sections that guide users based on child’s age and sleep needs.
• Subtle storytelling that positions parents as the hero, with the brand as the expert guide.

15. OnNiche

OnNiche is a platform designed to help financial advisors to build, grow, and monetize their sites with expert insights and resources.

Key features of OnNiche site:

• Bold headline that clearly communicates the platform’s value.
• Well-structured content that simplifies complex topics.
• Engaging visuals that enhance the learning experience without overwhelming users.
• Trust-building elements such as case studies and expert recommendations.

16. Realtor & Lender

Realtor & Lender is a platform that connects real estate agents and loan officers, helping them build strategic partnerships to generate more leads and close more deals.

Key features of Realtor & Lender site:

• Clear and compelling messaging that highlights the benefits of collaboration between realtors and lenders.
• Prominent CTAs encouraging users to sign up.
• Professional and trustworthy design.
• Effective use of testimonials and success stories.
• Simple and intuitive navigation, making it easy for users to find relevant information.

17. Cristin Parker

Cristin Parker is a family coach dedicated to helping parents and families build strong, healthy relationships through effective communication, connection, and personalized coaching strategies

Key features of Cristin Parker site:

• Compassionate and supportive tone that resonates with families seeking guidance.
• Clear, structured content that explains coaching approach and services.
• Specific services for couples and families.
• Simple, inviting design that enhances readability and user experience.
• Warm display of happy families as testimonials

Conclusion

In conclusion, the StoryBrand framework is a transformative tool for brands and businesses, providing a clear roadmap to create compelling narratives that truly connect with audiences.

StoryBrand has the power to elevate your brand storytelling, guiding you from crafting a clear, captivating message to structuring a customer-focused website narrative.

Are you ready to create a website with the StoryBrand framework?

Use the strategies and inspiration from the outstanding StoryBrand website examples above to build a powerful online presence for your coaching business.

Each example simplifies complex ideas, making the coaching process relatable and inviting.

Need a high-converting StoryBrand website? Get a professionally designed site with clear messaging that attracts your ideal clients.

Alternatively, if you’re looking to transform your existing website with clear, compelling messaging, request a free StoryBrand audit now.

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