10 Reasons Why to Use WordPress for a Coaching Website

WordPress is an open-source content management software used to create and manage websites.

At present, it is the most powerful website content management system.

It can be used for a diverse range of websites from a simple blog to a business website or an eCommerce store. The list even though is endless, but here are a few websites you can build with WordPress:

• Blog
• Business websites
• Ecommerce websites
• Membership sites
• E-learning sites
• Directories

According to usage statistics of content management systems, WordPress powers over 42.9% of all websites on the internet and 65.1% of all websites whose content management systems are known. In simple words, WordPress powers over one-third of the web.

Online coaching was already a growing niche but ever since the pandemic hit, we have seen a massive spike in its popularity. 

If you own coaching business and plan to take your coaching business online then WordPress is the best option you will find on the internet.  As an online coach, your website is your most important asset and WordPress gives you the freedom to customize your website according to your needs.

After reviewing the demo of We Love Koh Chang, he immediately liked it. Darren wanted to work on the WordPress platform. The Templatic Travel WordPress Theme was exactly what they were looking for. It provided most of the aspects that he was looking for in terms of functionality. Layout and functionality for the new website were especially important. He wanted to have a website that should be SEO-ready and responsive to all devices

We Love Koh Chang is a travel guide having all the information a tourist might need.  It offers a comprehensive travelers guide to Koh Chang and the surrounding islands. Darren, the owner of the Love Koh Chang website, is a designer, SEO professional & blogger.

We Love Koh Chang is the dream project of Darren which he wanted to create as a travel directory. Darren wants the website to be directory-based. A user-friendly interface that would give the ability to the user to sign up by themselves and upload their own content, with easy upgrade options and a Paypal payment system as a part of the sign-up process.

As a result, Darren found a great platform to scale up his travel guide and now offers a much improved intuitive, playful way in which people can navigate through the site.

Now, We Love Koh Chang has less administration as people and business owners can now sign up and manage their own listings by themselves, and payment for advertising has now been streamlined. Darren has seen a massive improvement in his search engine rankings. 

Why Use WordPress for a Coaching Website

Easy to build, manage and maintain an online coaching website is the key to success for your online coaching business. Otherwise, it is very easy to get lost in this highly saturated and competitive niche.

There are various platforms you can use to build your website each of them having its own benefits but in the end, they have certain limitations like using Shopify only makes sense if you want to run an eCommerce store. WordPress is the only platform that does not have such limitations. 

WordPress being the most popular platform is not reason enough for everyone to use it to build their websites, therefore, we have listed and explained a few important reasons why to use WordPress.

Let’s get started. 

1. Content Ownership  

Content ownership refers to your website builder allowing you to update and manage the content of your website. Website content is crucial for the success of any website. Being the host of your content, you can easily publish, revise, and update your website content.

Most Online coaches and influencers prefer writing and publishing their own blogs which is why content ownership is essential for coaches. WordPress makes writing content as simple as writing on Microsoft Word. 

The major benefit of the WordPress content management system is – it includes features for non-tech savvy individuals so that you can build your own WordPress website in little time and can move on to writing and publishing your content with little to no knowledge of code or programming, unlike other website builders.

WordPress includes a variety of tools and plugins for optimizing content for SEO. Moreover, WordPress content is mobile-friendly. With other platforms, you don’t have complete ownership of your content as you’re renting space on their platform. Once you stop paying the rent, you will lose all those files, pages, and content. 

2. Fully Customizable

Website customization enhances user experience – it allows users to control what they see. You can take the time to identify your preferences and then design your coaching website by keeping your objectives, needs, and goals in mind. 

WordPress allows you to control every aspect of the design process and individualize every part of your site.  It has a very user-friendly and easy-to-manage dashboard. Moreover, you can customize WordPress themes, templates, plugins, scripts, and the overall site experience. 

Flexible and Extensible with plugins: WordPress can be as simple as or as complex as you want. It is a flexible website builder. You can manage your whole coaching website from the WordPress admin dashboard with very little to no training. Also, you can choose your website design from thousands of amazing designs having a wide variety of features and customization options.

WordPress is flexible enough to accommodate all needs through its extensions and plugins, which means that you can modify or extend the existing functionality of your site. With plugins, it’s easy for users to add features to their website without knowing a single line of code.

WordPress plugins are PHP scripts and written in a way that developers can easily add or write their own code to customize it according to the requirements of your coaching website. 

You can add extra features to your website like Google Analytics, third-party marketing tools, etc by using plugins instead of hiring a developer. Also, you can choose from around 58,000+ plugins and thousands of themes in order to give your website a unique look. 

3. Multilingual

A multilingual website presents the same content in multiple languages. It can automatically redirect users to a language based on their region or selected preferred language.

You can easily run a fully multilingual coaching website with WordPress. It makes it easy to translate WordPress pages, posts, tags, categories, and themes. WordPress multilingual plugin makes the translated content SEO optimized and also helps to increase the organic traffic.

According to a study, 72.4% of international consumers prefer online sites in their native language and 55% only do business with sites offered in their native language. Therefore, the importance of a multilingual website can not be ignored. 

Neil Patel, a well-known SEO expert, ran an experiment on his website by translating his blog into a whopping 82 different languages. As result, within three weeks he saw a 47% increase in overall traffic.

4. Supports Various Media Types

WordPress is the only platform that supports all kinds of media types. We have never had an experience where we encountered an error of a file not being supported. There is a long list of files accepted by WordPress but here are a few of them:

• Images 
• Audios
• Videos
• Documentation

Even if you want to upload a file that is not supported by WordPress, you can easily find a way to go about it on the internet. 

5. SEO Friendly 

Search Engine Optimization refers to improving your site to increase its visibility for relevant searches. It also helps to improve the user experience and increase the rank of your website on the results page, the higher you rank in SERPs higher will be the flow of organic traffic. 

WordPress is SEO-friendly. It focuses on user experience, allows you to create eye catchy permalinks, makes metadata easy to manage, helps to optimize images, improves website performance, and so on. In short, it gives Google multiple reasons to love WordPress.

In fact, WordPress automatically generates meta descriptions and title tags for your pages and posts.

As per research, WordPress takes care of 80-90% of the mechanics of SEO. Moreover, you can make your coaching website more search engine optimized using WordPress SEO plugins like YOAST SEO, All in One SEO Pack, The SEO Framework, and many more.

6. Responsive

If your website is responsive, you will get the best user experience across all devices. Moreover, your site will load quickly without any distortions. 

Do you know, 94% of first impressions relate to your site’s web design and more than 74% of users are more likely to return to mobile-friendly websites. 

WordPress websites are responsive and the capability depends on the theme and the plugins that you are using. WordPress responsive default themes are available since 2011. Many third-party themes now offer responsive design out-of-the-box as well.

With responsive WordPress web design, you can attract more traffic with minimal maintenance, lower bounce rates, and increased conversion rates.

7. User friendly

A user-friendly website helps visitors to easily accomplish their purpose. If you want people to use your site, you need to make that site convenient to use. Make your coaching website user-friendly, if you want to grow your website and attract new customers.

WordPress is user-friendly and very easy to navigate. It helps to increase the activity on your page, convert leads into sales, attract more visitors and help you to generate more revenue.

According to a study, 88% of American consumers associate negative feelings with brands that have poorly performing websites and mobile apps. 

8. Secured Platform

WordPress has been developed keeping security in mind. It offers various plugins like Sucuri that can be used to enhance the security of your website. Furthermore, it saves your work automatically as you type whether you have published it or not. Likewise, you can also schedule your backups for keeping your content secure. 

However, this does not mean your site isn’t vulnerable to various attacks by hackers or malicious software. Due to its popularity, WordPress is considered a favorite among hackers. 

Fortunately, WordPress has various features to enhance security and protect your site against such attacks. Other than plugins, it also has multiple options like password protection for folders. Plus there are certain techniques that can be used to keep your site safe like keeping WordPress, themes, and plugins up to date. 

But the best feature from the security point of view is SSL configuration. You can usually just get this certificate from your hosting provider. It is a simple but most effective way to keep your site secure.

9. Excellent Support System 

WordPress provides an excellent support service through their support team. You can get in touch with a live chat agent, available 24/7 in most cases. 

Moreover, since WordPress is used by countless people all around the globe, you can find numerous tutorials, guides, blogs, forums, online courses, webinars, and other resources online. There is hardly anything that you would need to get in touch with the official WordPress support team because everything is already available on the internet. 

And finally, WordPress developers and agencies are easily available throughout the world that you can hire in case you need help. 

10. Easy to connect with your third-party tools

With the third-party tool integration, you can easily sync any other platform or account with your website. You can allow an open or free exchange of data between your website and that third-party tool.

WordPress allows you to connect your website with third-party tools by which you can enhance your site in new innovative ways. Using third-party tools, you can build an email list, send newsletters, and add a lot more features to your coaching website.

Conclusion 

The benefits of using WordPress for your online coaching website are numerous but the ones discussed above are the most important and compelling ones. 

You can find 42 Inspiring Online Coaching websites build using WordPress if you’re seeking inspiration for your own Online coaching website. 

Do you need help building your own online coaching business? Get in touch with our support team to book your consultation now!