21 Personal Branding Websites Including Key Success Features

Are you looking for inspiration to create your personal branding website?

In today’s digital age, personal branding is becoming increasingly important, as individuals can promote themselves and their skills to a global audience through social media and other online platforms.

By developing a strong personal brand, individuals can enhance their credibility, attract new opportunities, and build a loyal following of fans and supporters.

This post analyzed 21 best personal branding websites that work in 2023 including their key features to inspire you to create your own website.

Now it’s time to share what we discovered!

Best Personal Branding Websites in 2023

Personal branding is the process of creating a unique and recognizable image or reputation for oneself in the minds of others. It involves

• Defining your values
• Strengths
• Skills
• Unique value proposition
• Showcasing your talent and unique qualities

And using them to differentiate yourself from others in your industry or field. Having said that, let’s take a look at some of the best personal branding websites.

1. GaryVaynerchuk.com

Gary Vaynerchuk is a serial entrepreneur, author, and speaker who has built a massive personal brand through his online presence.

His website features a bold, modern design and prominently showcases his speaking engagements, media appearances, and books.

Key features of the website:

• Easy to navigate. All important links can be seen without having to scroll down.
• You can easily get in touch with him or follow his work on social platforms as they’re displayed at multiple places on the website.
• An excellent self-explanatory text and video tagline on the homepage
• The website is not at all cluttered and only includes essential pages
• Search bar to further help users in navigating the website
• Newsletter subscription as well as a top sticky bar to get users to subscribe

2. NeilPatel.com

Neil Patel is a well-known digital marketer who has built a personal brand around his expertise in SEO and online marketing. His website is clean and simple, with a focus on providing high-quality content to his audience.

Key features of the website:

• An excellent lead generator that provides massive value to the users before you view the homepage.
• The homepage gives a complete insight into who he is and what he has to offer
• 4 easy to follow marketing steps to get started
• A minimal header that contains all important quick links and social links.
• The website can be used in more than 5 languages
• It offers a ton of useful resources/blogs.

3. MarieForleo.com

Marie Forleo is a life coach, author, and speaker who has built a personal brand around empowering women to live their best lives.

Her website features a bright, colorful design and a range of resources and tools to help her audience achieve their goals.

Key features of the website:

• A brilliant journal and podcast to solve most of your problems for free. 
• All of her coaching programs are easy to understand and find on the website
• A highly captivating email newsletter
• A solid guide section can be found along with easy contact details
• Testimonials and case studies to help build authority and credibility in the industry

4. TimFerriss.com

Tim Ferriss is an author, investor, and speaker who has built a personal brand around productivity and lifestyle design.

His website features a minimalist design and prominently showcases his books, podcast, and other media appearances.

Key features of the website:

• A straightforward and minimalistic website
• High-converting multiple lead generator to build an email list
• Personal image on the homepage to connect with the audience
• A list of podcasts, books, and other mediums to create his authority in the niche
• Attractive menu, search bar, and footer section
• The articles are not only worth reading but regularly published and updated as well

5. RamitSethi.com

Ramit Sethi is a personal finance expert and author who has built a personal brand around his expertise in financial literacy.

His website features a clean, professional design and offers a range of resources and tools to help his audience take control of their finances.

Key features of the website:

• Powerful guide section that highlights the clients’ problem and shows his authority
• Numerous testimonials to establish his credibility with clients
• Simple footer section that covers all the important links and details
• Separate landing pages for coaching, programs, podcasts, and so on
• His profile is displayed on the homepage, instantly giving you a warm feeling
• A subtle call to action

6. LewisHowes.com

Lewis Howes is a former professional athlete and author who has built a personal brand around his expertise in entrepreneurship and personal development.

His website features a sleek, modern design and offers a range of resources and courses to help his audience achieve their goals.

Key features of the website:

• Impressive video on the homepage that also makes the website ADA compliant
• The videos on the homepage are displayed like a super cool blog
• His story along with his image on the homepage makes it easier to connect with him
• All the ebooks, podcasts, and emails are available on the website
• A side menu to avoid cluttering the website and add a tagline instead
• The coaching website has a natural, convincing power as it includes some real-life client stories and much more to get you hooked

7. PatFlynn.com

Pat Flynn is an entrepreneur, author, and speaker who has built a personal brand around his expertise in online business and marketing. His website features a clean, professional design and prominently showcases his podcast, courses, and other resources.

Key features of the website:

• Rock solid tagline to engage the users
• Talent brilliantly displayed in books, blogs, etc
• A section of podcasts and upcoming workshops
• A comprehensive footer with all the details a user could need
• A very colorful and attractive homepage that gets you hooked from the second you open it.

8. SethGodin.com

Seth Godin is a bestselling author, blogger, and speaker who has built a personal brand around his expertise in marketing and leadership.

His website features a minimalist design and offers a range of resources and tools to help his audience succeed in their careers.

Key features of the website:

• A display of his 20 bestsellers in 37 languages. These are enough to build a personal brand on their own
• You can subscribe to his daily blog and he has sent over 9000 blogs so far
• You have the option to reach, watch and learn, all in one place
• All his social handles can be found on the website along with short descriptions
• There is no typical menu or footer, just talent showcased throughout the site

9. ChrisDucker.com

Chris Ducker is an entrepreneur, author, and speaker who has built a personal brand around his expertise in outsourcing and business growth.

His website features a clean, modern design and offers a range of courses and resources to help his audience build successful businesses.

Key features of the website:

• Identified and explained the problem his clients are facing instead of using a catchy tagline
• It is a well-structured and easily navigated website.
• An exact number of her subscribers, clients, private clients, social followers, books sold, and podcast downloads are displayed on the homepage, which adds to the feel of the site. 
• A very detailed contact page

10. AmyPorterfield.com

Amy Porterfield is a digital marketing expert and author who has built a personal brand around her expertise in online courses and webinars.

Her website features a bright, colorful design and offers a range of resources and courses to help her audience succeed in their online businesses.

Key features of the website:

• She has used quizzes as a lead generator which can be very engaging
• The latest podcast is displayed on the top bar for easy accessibility
• A powerful guide section that makes you want to work with her
• All the resources are brilliantly displayed in 1-3 steps
• Testimonials with profiles speak for themselves

11. DerekSivers.com

Derek Sivers is a musician, entrepreneur, and author who has built a personal brand around his unique insights on life and business. His website features a minimalist design and offers a range of resources and tools to help his audience achieve their goals.

Key features of the website:

• One of the simplest websites yet very powerful
• Proper headings with links to take you where you really need to go
• Books, podcasts, and articles are displayed in a very minimalistic way
• Non-annoying and pushy subscribing to the newsletter option
• Search bar to help you navigate better

12. JamesClear.com

James Clear is an author, speaker, and expert on habits and productivity. His website features a simple, clean design and a focus on providing high-quality content to his audience.

Key features of the website:

• Subtle color scheme of the website
• A perfect header with 3-4 most important links
• Two-column section: To show who he is, and to showcase his work
• The main headline and typography used on the website are very clear and easily understandable.
• You can access all content on his site in 3 steps

13. RyanHoliday.net

Ryan Holiday is an author, marketer, and entrepreneur who has built a personal brand around his expertise in media and marketing.

Key features of the website:

• His website features a sleek, modern design and prominently showcases his books and courses.
• The website header has all mandatory pages on the menu bar along with drop-down menus to make it easy for the users
• Their resources include books, blogs, podcasts, webinars, and tools. 
• Social media buttons are present next to the menu bar.
• The visuals and the background are attractive. 

14. GretchenRubin.com

Gretchen Rubin is an author and speaker who has built a personal brand around her expertise in happiness and habits. Her website features a colorful design and offers a range of resources and tools to help her audience live happier, more fulfilling lives.

Key features of the website:

• The drop-down menu items are easy to navigate and quite prominent.
• The website has slight animations that give it a modern look.  
• Collection of her work displayed in various sections and pages of the website
• A smiling personal image on the main page adds to the positive aura of her personal development website.
• No annoying pop-ups for subscriptions or other offers.

15. JeffGoinsWriter.com

Jeff Goins is an author, speaker, and entrepreneur who has built a personal brand around his expertise in writing and creativity. His website features a clean, professional design and offers a range of courses and resources to help aspiring writers achieve their goals.

Key features of the website:

• A well-defined header that answers 3 important questions. What he does, How will it make your life better, and how to work with him.
• All his talent including podcasts, books, and videos are displayed on the homepage.
• The website has done a great job of letting people know what can they expect from it
• No clutter on the website
• Very well-crafted homepage. It includes everything you need to know instead of going back and forth to separate pages. 

16. JessLively.com

Jess Lively is a life coach, author, and speaker who has built a personal brand around her expertise in intuition and personal growth.

Her website features a bright, colorful design and offers a range of resources and courses to help her audience live more purposeful lives.

Key features of the website:

• A beautiful and eye catchy header.
• Light animation along with an aesthetically pleasing color scheme
• Slider to access free resources on the homepage
• Details of the areas of her expertise include workshops, consulting, and coaching. 
• Non-aggressive CTA, which makes it more attractive. 
• Empathetic display of the services and help she can provide. 

17. JayBaer.com

Jay Baer is a digital marketing expert, speaker, and author who has built a personal brand around his expertise in customer service and experience.

His website features a sleek, modern design and offers a range of courses and resources to help businesses improve their customer interactions.

Key features of the website:

• The website very convincingly reflects what is at stake if you don’t hire him.
• The client’s testimonial adds credibility to him as well as the website. 
• The top navigation includes all important links
• Multiple videos make the website more attractive
• He has clearly mentioned what to expect if you sign up for the newsletter

18. MelanieDuncan.com

Melanie Duncan is an entrepreneur, author, and speaker who has built a personal brand around her expertise in social media and branding.

Key features of the website:

• Astonishing self-portrait to help you connect with her
• A powerful tagline on the homepage
• The content on the website is optimized for SEO
• A short intro to the about section, contact and social media icons are all available on the homepage for easy navigation. 

19. JennaKutcher.com

Jenna Kutcher is a photographer, blogger, and business coach who has built a personal brand around her expertise in branding and marketing. 

Key features of the website:

• Slight animation along with her portrait makes the website very attractive
• As featured in section to make her more authoritative
• A very interesting quiz option that also works as a lead generator
• She has articles, books, and even podcasts to offer for free
• The footer section includes everything on the website as well as her proud investors

20. RachelHollis.com

Rachel Hollis is an author, speaker, and entrepreneur who has built a personal brand around her expertise in personal growth and empowerment. Her website features a bold, colorful design and offers a range of courses and resources to help women live their best lives.

Key features of the website:

• Clear representation of what she does with both content as well as images.
• All the latest artwork showcased in an organized manner
• The website contains a shop that offers everything 
• Like the header, the footer is kept just as simple as well. 
• All in all, a very interactive website

21. Sofiesun.com

Sofie Sun is a branding strategist and entrepreneur who has built a personal brand around her expertise in branding and marketing. 

Key features of the website:

• Easy to contact as the information can be found on the homepage
• A separate page for testimonials to build her credibility
• The footer contains all the necessary links any user would need. 
• A precise introduction about what she does on the homepage looks very promising
• An about section on the homepage leads you to the services she provides. 

Common Features in These Successful Personal Branding Websites

1. High-quality content:
   These personal brands have built a reputation for providing high-quality content, whether it’s in the form of blog posts, videos, podcasts, or other types of content. They consistently create content that is valuable, informative, and engaging for their audience.
   
2. Clear value proposition:
   Each of these personal brands has a clear value proposition that sets them apart from their competitors. They have identified a specific niche or area of expertise, and they communicate their value proposition clearly on their website and in their content.
   
3. Authenticity:
   Many of these personal brands have built a strong following by being authentic and relatable. They share personal stories, struggles, and experiences, and they connect with their audience on a deeper level.
   
4. Consistency:
   These personal brands have built a consistent brand image across all of their online platforms, from their website to their social media profiles. They use consistent branding, messaging, and visual elements to create a cohesive brand identity.
   
5. Engagement:
   These personal brands have built engaged communities of followers who are invested in their brand and their message. They interact with their audience regularly, responding to comments and questions and creating a sense of community around their brand.
   
6. Focus on providing value:
   These personal brands are focused on providing value to their audience, whether it’s through their content, products, or services. They prioritize the needs of their audience and create content and products that meet those needs.
   
7. Professionalism:
   These personal brands have a high level of professionalism in their online presence, from the design of their website to the quality of their content. They take their brand seriously and strive to create a professional image for their brand.

Conclusion

In conclusion, these 21 personal branding websites are excellent examples of how to build a successful personal brand online. While each website is unique, they all share common features such as high-quality content, a clear value proposition, and a focus on providing value to their audience.

If you’re looking to build your own personal branding website, take inspiration from these examples and consider incorporating some of the successful features into your own website.

With dedication and hard work, you can build a strong personal brand that will help you achieve your goals and succeed in your career.

You can also request a free website growth audit today.

And now I’d like to hear from you:

What’s your favorite personal branding website from this list? Or maybe you have a question.

Feel free to leave a comment below.