+

WP Minds

Freedom From WordPress Website Headaches

  • Free Website Growth Audit
  • WordPress Solutions
  • SCHEDULE A CALL
menu

Blog » Online Coaching » How To Build A Coaching Website That Grows Your Coaching Business

How To Build A Coaching Website That Grows Your Coaching Business

Last Updated : September 27, 2022 By Rana Leave a Comment

Are you trying to figure out how to build a coaching website to grow your coaching business?

Most coaches struggle with:

  • Website wireframe
  • Content creation
  • Choosing website building tools
  • Finalising a learning management system (LMS)
  • Picking a marketing automation tool
  • How to get coaching clients

There are three key stages of building a coaching website to overcome these challenges to grow your coaching business:

  1. Coaching website strategy 
  2. Coaching website development
  3. Coaching website promotion

Let’s explore these three key stages of building a coaching website in detail. 

1. Coaching website strategy 

Building a coaching website that helps you grow your business is challenging.

My favorite framework to grow your business is using a sales funnel by Donald Miller, author of StoryBrand.

Key parts of the sales funnel that improve your entire business are:

  1. Aspirational identity
  2. One liner
  3. Website
  4. Lead generator
  5. Nurture campaigns
  6. Sales campaigns

I highly recommend checking out a business made simple course to learn more about how to build a business using a StoryBrand framework.

2. Coaching website development

In this post, I will share how to build a coaching website homepage using a StoryBrand framework.

The basic elements of a website homepage that grows your business are:

  1. Header
  2. Stakes
  3. Value proposition
  4. Guide
  5. Plan
  6. Explanatory paragraph
  7. Video
  8. Price choices
  9. Junk Drawer

Let’s get started and explore these elements in detail with examples.

1. Coaching Website Header

If you confuse, you lose. Donald Miller

Your website header must answer the following questions within five seconds:

  • What do you sell?
  • How does your product or service make your customer’s life better?
  • How can I buy your product or service?

Your website header, including the top navigation, is the first thing your website visitors will interact with when visiting your website.

That’s why they say that it is the most precious real estate on your website.

Clear-website-header

According to marketing firm Yankelovich, Inc., the average modern person is exposed to around 5,000 ads per day, and this number is from 2007.

The best way to complicate it further is to bombard your website visitors with multiple options to choose from, which usually confuses your potential clients. We already know that when you confuse, you lose.

The simplest way to use your website header is to create curiosity by inviting your prospects into a story they are interested in.

Your website header should work as a starting scene for any popular movie. You’ll find one thing in common in all the movies that do well: hooking the viewers at the start of the movie with what the hero or the heroine wants.

For example:

  • Trying to overcome a personal problem
  • Take down an evil villain
  • Disarm a bomb to save the lives

The sooner any movie establishes what the hero or the heroine wants; the more chances are to captivate the audience for 90 minutes or more.

Here are a few things you can do to achieve the same with a coaching website.

  • Your top navigation must not have more than three links. Ideally, only one such as book a call or schedule an appointment.
  • Your header tagline must give your prospects aspirational identity (what they want to get, become or feel after getting your coaching) in one short sentence.
  • A clear call to action to start that journey with you.

Commonly seen header section mistakes on coaching websites:

  • Numerous unnecessary links in the top navigation bar
  • Vague tagline or a tagline that reflects coach’s own aspirational identity instead of your students
  • No clear call to action. For example, buy now or schedule a call

A few examples of websites have done a great job using this framework to create the website header.

CrossFit-Header-1
https://crossfithyannis.com/
Amys-header-1
https://www.amyhardisonwhite.com/
Value-Growth-Header
https://valuegrowthcg.com/

2. Stakes

This section of your coaching website must explain to your customers what is at stake if they do not do business with you or sign up for your coaching program.

What are the external, internal, and philosophical problems your customers experiencing?

The following aspects are crucial to communicating the stakes:

  • Short and concise words
  • Bullet points
  • Images

Here is how our case study websites created this section to convey what their customers are missing out on without their coaching or services.

CrossFit-Stakes
Amys-stakes
Value-Growth-Stakes

Frequently seen issues on coaching wites:

  • Excessive use of words
  • Unclear stakes
  • Same old content about the business

3. Value Proposition

In a value proposition section, you must repeat how your life coaching services make your coaching clients’ lives better. Your customers are busy, and you have to say it repeatedly before they start paying attention to your messaging.

CrossFit-value-proposition
Amys-Value-Propsition
value-proposition-growth

4. The Guide

This is the biggest paradigm shift in the StoryBrand framework. You must not present yourself as a hero in your marketing collateral. Instead, you must always play a role of a guide.

Your coaching clients are the heroes and heroines of their stories.

They need a strong guide who has done it before and has a plan to help them win the day.

CrossFit-Guide
Amys-Guide
Value-Growth-Guide

How most coaching websites go wrong in this section:

  • They make this section about them
  • Lack of empathy
  • You find the guide section in the header

The guide section should come after at least the header and stakes section.

5. Plan

For a coach, it isn’t easy to connect and build a rapport with prospects without having a clear step-by-step plan to deliver results for their customers.

This is why the plan section is critical for a coaching website conversion.

A plan section must not have more than four steps, ideally only three. Research showed that three steps convert the best. The conversion rate drops significantly for a five steps plan than three steps.

CrossFit-Plan
Amys-Plan
Value-Growth-Plan

6. Explanatory Paragraph

Search engine optimization is an important part of your website’s organic success, which is highly dependent based on the words on any webpage.

However, using excessive words is not the right way to go about it, particularly in the header, stakes, or plan section. You can include a section on your home page to address your SEO requirements and fill it up with the required words.

You should do your best to use content that adds value to your customer experience, which ultimately is the best SEO practice, in my opinion.

Following is a great example of using an explanatory paragraph to improve your homepage SEO.

Donald-Miller-Explain

7. Video

A video is an optional section. However, if you are good at creating videos, adding a video section to your homepage can add massive value.

If a picture is worth a thousand words, a video must be worth a few thousand words.

A video is also the next best face-to-face when building a rapport with your prospects.

Donald Miller uses videos brilliantly on the Business Made Simple website homepage.

Donald-Miller

8. Price choices

Closing a sale in minimum possible steps is a superpower.

Adding price choices on the homepage reduces at least one click. However, if you believe in adding price choices on a separate page, you can go with that as well.

The same rules apply to plan steps. The more choices you have, the lesser the conversion rate you’ll have. In my opinion, three price options convert best.

Website-maintinence-solutions

9. Junk Drawer

Your website footer is the junk drawer, where you are free to add anything you like.

WP-Minds-Footer

Creating a website wireframe and content that converts is the real challenge. StoryBand framework gives you a great head start and ideas to create one.

Once you have the wireframe and the content you can use WordPress to develop your coaching website.

3. Coaching website promotion

No matter how good your website is, it is no use for your business until your prospects are landing on your site.

Here are the common ways to drive traffic to your coaching website.

  • Paid advertisement 
  • Word of mouth
  • Joint ventures 
  • Introducers/affiliates
  • Social media 
  • Organic search traffic

Paid advertisement

This is the easiest and quickest way to drive traffic to your coaching website. However, it is usually costly and requires a substantial marketing budget.

Getting the return on your marketing investment is challenging. It will be a great win If you can get in return more than what you spend on paid marketing.

The paid advertisement stops bringing traffic to your website the moment you stop paying for it.

Word of mouth

Many small businesses run on word of mouth only.

The foundation of any marketing that works is the quality of your products and services.

Tesla is an excellent example of this, becoming the fastest growing brand in 2021 despite spending $0 on advertising.

Tesla Marketing Spend

Your coaching clients have a problem, and you offer a solution to their problem. The better your solution is, the more successful coaching business you’ll have.

Joint ventures

This is an extremely powerful marketing channel and has the power to grow your business overnight.

Finding interrelated businesses with client bases and trying to joint venture with them for mutual benefits can help you get large numbers of clients at speed.

Introducers/affiliates

This is also a great way to get new clients and the best part is that you’ll have to pay the introducers/affiliates once you get paid, which is great for your cash flow particularly if you are at the start of your business.

Social media

It is another powerful marketing tool. If you are time-rich and like to produce content on a regular basis social media can be a powerful marketing tool for your coaching business.

The life of social media posts can be short as well and you have to come up with new post ideas consistently to stay in the feeds of your followers.

Organic search traffic

Organic traffic is the dream of most businesses that can help you scale your business over the longer term.

More than 80% of all traffic for most industries comes from organic search.

Creating rich content pages, and posts and building backlinks is the backbone of getting organic traffic to your coaching website.

The beauty of organic traffic is that it takes time to build at the start, however, once it starts working you can enjoy targeted organic traffic for the long term.

Conclusion

Your coaching website plays a key part in communicating and delivering your coaching solution to your prospects.

The best form of coaching website optimization is elimination. Nothing is more effective than removing the ineffective.

It is crucial to figure out why you need a website before building a coaching website. Once you are clear, it will help you greatly in:

  • Creating a coaching website strategy
  • Producing website wireframe
  • Content creation
  • Developing website promotion plan

I hope this will help you build a coaching website to grow your business. Schedule a call if you need help creating a website using the StoryBrand framework.

Feel free to request a free website growth audit today.

Filed Under: Online Coaching

About Rana

Building a website that drives traffic and generates leads is challenging.

Rana is a website development consultant and a Co-Founder of WP Minds, a website consulting service that helps coaches, trainers, authors, and creatives to create winning website strategy, develop high converting websites, attract visitors and convert leads into customers to grow their businesses.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Contents

  • 1. Coaching website strategy 
  • 2. Coaching website development
    • 1. Coaching Website Header
    • 2. Stakes
    • 3. Value Proposition
    • 4. The Guide
    • 5. Plan
    • 6. Explanatory Paragraph
    • 7. Video
    • 8. Price choices
    • 9. Junk Drawer
  • 3. Coaching website promotion
    • Paid advertisement
    • Word of mouth
    • Joint ventures
    • Introducers/affiliates
    • Social media
    • Organic search traffic
  • Conclusion
Head ShotS Johansson
We have worked closely with WPMinds over a year now and we have benefited greatly from this partnership. We feel as if we have our own in-house programming team. Ijaz and his team of programmers are always available and ready to help. Not only that, they also contribute with ideas on how to make our websites better. The quality and timeliness of their work is excellent. We warmly recommend their services to anyone looking for web programming services
Head ShotJazmin Flores-Galan
I’ve had the distinct pleasure of working with them for the past 2 years. they have been an integral part of my Internet Marketing business. They deliver quality work, always go above and beyond the call of duty. All of the projects that the team has assisted us with always receive great praise. In addition, the team is ALWAYS available to discuss the current project in our pipeline, and this is a very rare quality to find amongst developers and designers. Thank you guys for all you have done and continue to do!!
Head ShotSara D.
The team has done a tremendous job on several of my client projects. They deliver quality work on time and do a great job communicating throughout a project. I have hired them for several projects from small tweaks to larger Genesis development projects, and I will continue to hire them in the future.
Head ShotIleana R.
I have had the pleasure of working on several recent projects with them. They have delivered great work on our custom WordPress, Genesis and Woocommerce websites. We generally have tight timelines and complex requests and they always do their best to accommodate the timelines, troubleshooting and provide workable solutions. I would recommend working with this team as their experience and expertise have added great value to every project they work on.
Have a question about your website growth? Contact Us
wpminds-logo

Services

  • Website Consulting Services
  • Content Creation Services
  • Website Development
  • LMS Setup
  • WordPress Website Support
  • Custom WordPress Development

Resources

  • Free Growth Tools
  • How to Get Coaching Clients: 7 Successful Coaches Shared Their Best Methods
  • 42 Best Life Coaching Websites Including Key Features
  • How to Start Online Coaching Business
  • What is a WordPress Website
  • What is the Learning Management System
  • Blog

COMPANY

  • About
  • Affiliates
  • Agencies
  • Meet The Team
  • Business Coaches Solutions
  • WordPress Support Solutions
  • Contact
  • Terms of Service
  • Privacy Policy
  • Website Disclaimer
  • Website Usage Terms
  • twitter brands
  • facebook
  • linkedin
© 2023 WP Minds, All rights reserved.
WP Minds is the trading name of BTLtimes.com Limited Registered in England & Wales | Company No: 07204533
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Featured Image

Download Free WordPress Theme and Watch Your Online Business Grow!​

Yes
marketing-yes

Please Enter Your Details Below to Download the Theme

Yes
marketing-yes