Wondering what is a WordPress website and is it the best option for your online coaching business website?

In this detailed post, you’ll learn:

  • What is a WordPress website?
  • Pros and cons of using WordPress
  • What do you need to build a WordPress website?
  • The average cost of a WordPress website
  • Why use a WordPress website for your online coaching?

Let’s get started!

What is a WordPress Website

WordPress is an open-source content management system, which is the most powerful blogging and website content management system in existence today.

It is fully customizable and SEO friendly.

WordPress powers over 60 million websites, or 43.2% of all websites on the internet and 65.3% of all websites whose content management systems are known.

what is a WordPress website

WordPress is the best CMS for its scalability, extensive features, and ease of use. It is free to use and gives you full control of your site. Moreover, you can design your site into anything you want it to be, i-e: a community forum, membership site, social site, or an online coaching site.

Moreover, you can access beautiful, responsive, and fully customizable WordPress themes for initial site design with drag-and-drop functionality.

WordPress also includes a multilingual site by which you can serve clients from diverse backgrounds.

Pros and Cons of WordPress



Gives you full control of your website. You own your content 100%

Responsibility of keeping it secure, taking backups, and installing updates

User friendly content management system and SEO friendly

Basic knowledge of HTML and CSS is required to make best use of WordPress

Thousands of themes and templates to choose from.

Popular target for hackers because of it's popularity

A huge selection of plugins and addons

Some themes contain a lot of unnecessary generic code which can effect the website speed

Almost all popular third-party tools already have integrations with WordPress

Updates may break your website functionalities and if you don't have best practices employed when designing the site, this can become an issue.

The Bionic Turtle is an FRM Study Planner and is the best resource to prepare for the FRM exam. It provides an organized, stress-free planner, the largest and most diverse collection of FRM study materials.

Bionic Turtle company was paying tens of thousands of dollars each year for its learning management system. Above all, all those leveraging tools were costly, and the experience was not good.

By choosing LearnDash, a WordPress learning management system, Bionic Turtle was able to create an interactive learning experience for a mere fraction of their previous LMS licensing fees.

LearnDash usage results were incredible. The users reached up to 32k with 9 Membership levels and a 73% pass rate. However, with the LearnDash plugin, Bionic Turtle used BadgeOS and WooCommerce plugins.

What Do You Need to Build a WordPress Website

Self-hosted WordPress is the best all-in-one solution for building your online coaching site. WordPress is easy to install and use and has multiple premium theme options with responsive design.

If you haven’t heard about WordPress or have limited information about it, you can check out this detailed post about what is WordPress before you start creating your website.

Promotionalcodes is one of the leading voucher code websites in the UK. Mash-Up Media Limited, registered in England and Wales, owns and operates this company. Julian Hearn, the owner of this company, decided to branch out on his own and start his own business.

Julian Hearn gave himself a six-month ultimatum that should he not succeed in making enough to support himself within that time, he would resume his job as an online marketer. He created Promotionalcodes website with the WordPress platform and launched it in June 2008. This company has grown to over 1 million visits per month. Its estimated monthly revenue is $400,000.

Following are the key steps to creating a initial website prototype:

  • Decide your website name
  • Register your domain name
  • Buy hosting for your website
  • Set up your website using the WordPress
  • Get the premium theme and required plugins
  • Create required pages and add content
  • Add your online course.
  • Customize your website if required
  • Optimize your website for on-page SEO

After the above basic steps, you’ll be good to launch the first version of your online coaching website to start selling your courses online.

Moreover, you can also check out the WordPress website launch checklist for all the steps involved in a website launch.

Do you know, on average, 63% of top-performing domains have keywords in their URL? So choose it wisely!

Popular Domain Extensions
Managed Wordpress Hosting 1

Also, there are several companies from which you can choose and register a new domain name. Namecheap is one of the top 3 cheapest domain name registrars. You can get a .com for as low as $8.88, and it has sold over 4 million domain names throughout the world.

Moreover, you can also check out our detailed post on ​​how to start an online coaching business for advanced website improvement ideas.

Average Cost for a WordPress Website

Websites are like cars, you can have them for $10,000, and if you have the extra cash, you can spend millions of $$$ easily as well.

Therefore, the actual cost of building and maintaining your website depends on your individual needs and demands.

As a rule of thumb, these two main factors affect the actual cost. But, it can vary depending on the complexity of the web pages.

Cheaper Website Option

The cheapest way to build your website with the help of a freelancer:

  • Manage your website project yourself
  • Pick a premium WordPress theme
  • Use plugins out of the box
  • Create content yourself
  • Self manage your website once completed

If you choose this option, then you can easily get the brochure website done from a freelancer anywhere between $500 – $2000

This is generally time-consuming, and mostly output is hard to achieve as desired.

Custom Website Option

Usually, the following professionals are involved in building a custom website:

  • Website project manager
  • Website designer to design a custom design
  • Plugins customization as per your needs
  • Copywriter
  • Website care plan after launching the website

It is hard to put a price on the customs website without knowing the needs and demands of an individual project. However, usually custom website projects start at least $5,000.

Also, custom care plans can be anywhere between $49 – and $749 a month.

It costs more, but if your website is your business, the chances of higher ROI are greater.

Why Use WordPress Website for Your Coaching Business

Now, you might be asking yourself, why should I use WordPress for my online coaching website when there are many other website builders available?

Let’s compare WordPress with other best website builders first:

Website Builders 



Wix is easier to use but can't beat WordPress when it comes to flexibility. Wix offers 500+ themes and WordPress has over 11,000+ themes.


You are able to customize the design of your Weebly website but can't modify certain features or functions. You can only do what Weebly lets you do. WordPress is more flexible and fully customizable. 


Webstarts is bascially build for small businesses and you'll struggle as your business will grow. However, WordPress can handle website for large scale businesses too. WordPress is more flexible and easy to use as compared to Webstarts.


WordPress has built-in blogging platform while in jimdo, you have to integrate the blogging platform. WordPress is free and includes more powerful SEO options while jimdo plan starts with $9 and has average SEO platform.


Webnode plan starts with $13, you have to integrate the blogging platform and buy themes separately. Whereas, WordPress is free, include tons of free themes and has built-in blogging platform.

Here are a few more important reasons why should you choose WordPress for building your online coaching business:

  • A popular platform: WordPress is the no. 1 content management tool on the internet.
  • Website customization: WordPress offers you full control over your website design. Also, you can customize your theme as per your own design requirements.
  • Countless functionalities: It includes countless functionalities that makes integrating new features and addons super easy.
  • Own your content: With self-hosted WordPress, you own your content. Also, you can export or import your content very easily.
  • Great for SEO: By default, WordPress has already some excellent built-in SEO features. It also includes many SEO plugins to take care of SEO for your websites, like Yoast SEO.
  • Easy to manage users: Your website has a variety of contributors and administrators to manage the site. Editors work with content, authors and contributors write that content, and subscribers have a profile that they can manage easily.
  • Secured platform: WordPress automatically saves your work as you type. Even if you haven’t published your blog posts live on the web yet. You can also schedule regular backups for keeping your website content secured.
  • A Learning curve: No matter whether you are an expert developer or not, you can easily create your own website using WordPress builder.
  • Mobile-friendly: You can create a mobile‑friendly site with a click or choose from a selection of responsive themes that look great everywhere. There is no need to produce another website for mobile users.


They say there are two most valuable online assets. And a self-hosted website/blog is one of them.

Second is your email list, over which you can have full control.

Therefore, a self-hosted WordPress website gives you the best option to build your online coaching home base quickly and cost-effectively. Moreover, it has the capability to grow as your business grows.

Do you still have questions about what is a WordPress website and how it can help you build and grow your online coaching business?

If yes, please feel free to ask in the comments below.

You can get in touch with our support team to book your free consultation. 

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About Rana

Building a website that drives traffic and generates leads is challenging. Rana is a website development consultant and a Co-Founder of WP Minds, a website consulting service that helps coaches, trainers, authors, and creatives to create winning website strategy, develop high converting websites, attract visitors and convert leads into customers to grow their businesses.

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