Website Pages: The Definitive Guide

This is a complete guide to website pages in 2023.

In this in-depth guide, you’ll learn:

• What are website pages?
• Types of website pages and their importance 
• Examples of website pages
• Must have pages for every website
• Lots more

So if you’re ready to go “all in” to understand different types of website pages and how to create them, this guide is for you.

Let’s dive right in.

1. What are website pages?

The way the different pages of a book make a book. Similarly, the website is usually a collection of different types of pages.

Also, Google doesn’t rank websites, it ranks individual pages in related search results. So, in theory, the more quality pages you have on your website, the better, and the more chances to rank in Google and get organic traffic.

When thinking about building a website or revamping an existing one, many factors must be considered, but an important question often asked is how many pages your website should have and what those pages should be. 

When answering this question, make sure to think about your target audience and what they will be expecting to find on your website. 

Generally, a website has a minimum of the following to show its audience who they are, what they are offering, how to get in touch with them, and so on:

• Homepage
• About page
• Service page
• Contact page
• Privacy policy page 

2. Types of website pages

There are many different types of website pages. A website can have any number of pages as required, there is no hard and fast rule around this.

Not all the pages mentioned below will be suitable for all the websites but the following are the most common types of pages included in websites: 

• Homepage 
• About page
• Contact page
• Service page
• Product page
• Privacy page
• Cookie policy page
• Testimonial page
• FAQ page
• Terms and conditions page
• Landing page
• Blog page
• Thank you pages

Here are the details of each page along with its importance and example to give you a better idea: 

Homepage: 

The homepage is the first thing your visitors will see on your website. It should be well structured and designed and have intriguing content to capture their attention. It is said that you only have 0.05 seconds to convince a user to stay on your site. 

Following are some of the things you must include on your homepage:

• Short description of who you are and what you do
• Summary of your products/service 
• How can you make your customer’s life better
• Testimonials to show authority 
• What is at stake if they don’t work with you 
• How does working with you looks like
• Price table (optional)
• Direct call to action
• Main menu/navigation 

Here’s an example of a good homepage: 

When crafting your homepage, you should think from your customer’s perspective and give them a solid foundation to stick around for good. 

Your homepage should be a reflection of how you can help your customers, especially your offer and your CTA should be crystal clear. 

About page:

The about page allows you to showcase your brand’s vision. People do not do business with companies, people do business with people. 

This is a perfect place to tell them about you and your business, who you are, how you’re different from your competition, achievements, awards, and accreditations. 

What to include in your about page: 

• Your company’s mission statement
• Summary of who you are 
• Why someone should work with you
• Testimonials to show authority 
• Your partners (If you have any)
• Your accomplishments/awards/accreditations

Here’s an example of the about page: 

The about page on your website is often the most visited page, especially for new customers who haven’t worked with you before and don’t know much about you. 

Also, don’t forget to include a call to action at the end of your about page; this can increase your website’s conversion rate.

Contact page

Your contact page should be easily accessible from your homepage. Ideally, it should be included in both navigation and the footer. 

A contact page gives your user all the necessary information they need to get in touch with you or your company. 

A few must-haves on the contact page: 

• Physical address 
• Email address 
• Contact form 
• Option to schedule a call 
• Your social media links 
• Contact number 

These details can vary depending on your business model; some businesses also prefer to include their working hours for the convenience of their customers. 

Here’s an example of a contact page:

Product/Service page: 

Product or service pages (depending on your business model) should focus on offering the maximum details about your product/service. 

This page has the power of turning a casual visitor into a long-time customer whether you’re offering products or services. 

A few important things to include on this page: 

• Description of your service/product
• Brief detail of each of your service/product
• Links to product or service pages where they can find more details
• Prices 
• Why they should work with you instead of your competitors
• Reviews/testimonials to build authority 

Here’s an example of our service page: 

While crafting your service/product page, be sure to mention the features of your service but don’t forget to mention benefits since people will buy benefits, not features. 

Landing page:

A website can have multiple landing pages and each landing page on your website has its own importance. The purpose of a landing page is to convert visitors into leads. There can be different CTAs on each landing page rather than having multiple CTAs on the same page. Similarly, the following pages also fall in the category of landing pages. 

• Separate page for different services 
• Affiliates 
• Membership page 
• Portals etc

These are just a few examples of landing pages. Generally, it depends on the type of services you’re providing. 

Blog page: 

Having a blog is not a must for your business but is highly recommended. If you have a blog that is being regularly updated, and you’re creating content around your business, it will positively affect your website traffic. 

Moreover, writing valuable blog posts or articles has been the oldest form of SEO and will continue to remain so. It will help your site rank better and for more keywords. 

Also, there’s nothing more valuable than creating and providing helpful content to your visitors for free.

But for that, you need to have a proper content plan and calendar. And it is highly recommended that you are involved in this process rather than outsourcing it completely. 

A few more areas you can cover in these types of pages:

• Articles
• Press release 
• News
• Advertisements
• Respond to FAQs
• Share industry trends
• Others 

Here’s an example of a blog page: 

A blog page is an index where you have all the categories and posts, however, individual posts are called blog posts and all your energies should be spent on creating and publishing quality blog posts.

A winning strategy for your blog post is to avoid trying to sell your product and service in every single post. You should use this opportunity to build trust and authority among your customers by providing valuable information. 

Thank you page: 

Thank you pages are often required at various stages on your website and have their own importance. 

It is recommended to have a customized thank you page for the following:

• Each service page
• When someone signs up for your newsletter
• Or downloads a lead generator
• Fills a contact form 
• Schedules a call 
• Completes an order/payment 

Here’s an example of our thank you page:

Privacy policy page:

Data protection rules and regulations are becoming more strict with every passing day. A privacy policy page shows a user what you will be doing with their data that is being collected or the personal information they are giving you. 

Whether or not they will be shared with third parties must be crystal clear. Following are a few things to include on this page:

• Data that is being collected
• How is it being stored and processed
• Where and how the data will be used
• How visitors can obtain a copy of the data
• Who will you be sharing the data with 

Apart from these key aspects, there are a few more things that can either be included in the privacy policy page or be made into a separate page:

• Terms of service
• Cookie Policy 
• Website disclaimer 
• Website terms and conditions 

The privacy policy page is a must-have for your business irrespective of the nature of your business. It will not only give your visitors a sense of security but will legally protect you from any unforeseen circumstances. It’s up to you whether you can address all of them on a single page or create a different one for each point. 

3. Pages every website should have

Different website pages have been explained above but it is an exhaustive list. 

Each website is different and therefore has different requirements but there are still some basics that every website needs to have. We can categorize almost all websites in two categories. 

1. Service-based business websites 
2. eCommerce websites

Following are the must-haves for these websites. 

Service-based websites: 

This includes everything from enterprises, corporations, and coaching websites to small business websites. A few must-haves for these websites: 

• Homepage
• About page
• Service page
• Contact page
• Privacy policy page 

Optional pages: 

• Blog page
• Testimonial page
• Other landing pages
• Meet the team page 

Although these are optional pages, having them on your website is recommended. 

eCommerce websites: 

eCommerce websites are product-based websites where you can sell your products online. The following pages are a must-have for all eCommerce websites, whether it’s a start-up or not. 

• Homepage 
• About page
• Contact page 
• Shop 
• Terms and conditions page

Optional pages: 

• Individual product pages 
• Blog page
• Reviews page 
• Store Locator 
• Exchange/return policy 
• FAQs

Conclusion

Having a solid website can prove to be the foundation of your business’s success online. 

I hope this post will give you a few ideas to explore all types of pages and include those in your website that fits best in your circumstances and interest and build a website to grow your business.

Schedule a call if you need help creating a website using the StoryBrand framework.

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