Looking for inspiration to create a service page for your coaching website?

The service page is the most fundamental part of any coaching website. This website page is considered as your online salesperson. You can present your coaching business services here to your potential customers.

In this post we’ll review:

Importance of service pages
Key features
Best service page examples for inspiration
Lots more

Do you know, 47% of website visitors check out a company’s services page before looking at any other sections of the site?

A well-defined website service page having all the key elements can easily increase customer engagement and conversion.

Key features of a service page

Accurately describing your services doesn’t mean that your service page is completed. It also includes other elements which enforce the website visitors to purchase. We’ll also go over some of the best service page examples

The key components of a great service page are:

List all your services: Having a list of all your services on a single page will be helpful for both the search engines and the site visitors to know what services your coaching website provides.
Features/Benefits of each service You should explain the key features of each service by making the benefits very clear. It should be self-explanatory about what your business is able to provide for customers.
Links to supporting information : Your service page should be comprehensive and not overloaded at the same time. The best way to handle this is to create an archive page and list the services there. Then, link each of them to their single pages.
Clear call-to-action : Your CTA’s should be short slogans. All CTA’s should stand out from other elements in terms of size, shape, or color. It helps to persuade the user to perform a specific action.
Include a testimonial or case study : Testimonials/case studies build credibility and trust among website visitors. It also helps to boost SEO. Your website always needs to have positive reviews about your business and services listed on it
Add FAQ section : The FAQ section improves user experience and is a great option for organic search. Adding the FAQ section on your service page helps to establish trust and overcome obstacles to conversions.
Clear and visible contact information : Without contact information, there’s a chance search engines would never pull your site up. Also, website visitors can leave your website. So, your contact information has to be easy to find.

Additionally, you can add animations and interactive elements to your service page to make it more user-friendly. Also, with interesting graphics and photos, website visitors decide whether to read the text or not.

Best service page examples of coaching websites

Let’s take a look at a few of the best service page examples of top coaching websites:

1. Gabby Bernstein

Gabby Bernstein is one of the bestselling authors and an international speaker as well. She also has an amazing website. You can see here, how she achieved success by keeping the focus on creating content and building a community.