Are you wondering how to become a life coach in 2024?

Life coaching has grown tremendously with time. Unlike sports or other types of coaching, one-to-one coaching is not necessary when it comes to life coaching, which is one of the biggest benefits for both, the coach and the client.

This is a comprehensive guide on how to become a life coach. It covers everything you need to know, as well as all the resources you may need to become a life coach. In this post we’ll go through:

Let’s get started

What is a life coach?

A great way to put what a life coach does is that he can help you with guidance, empowerment, and improvement in all areas of life. A life coach is like a beacon of light, guiding individuals on their personal and professional journeys toward their fullest potential by helping individuals discover their strengths, overcome challenges, and achieve their goals.

He is a skilled and compassionate listener who understands that each person’s journey is unique and provides a safe space for individuals to explore their thoughts, feelings, and aspirations. 

Through active listening and powerful questioning, a life coach helps individuals 

  • Gain clarity, insights, and perspective in life
  • Empowering individuals to take action
  • Make positive transformations
  • Identify their values, beliefs, and priorities
  • Assist in setting realistic goals
  • Provide accountability, support, and encouragement
  • Instill a sense of empowerment and self-belief
  • Empower individuals to make informed decisions, and create a fulfilling and meaningful life.

In summary, a life coach is a trusted ally, a motivator, a mentor, and a catalyst for change. They provide guidance, support, and accountability to help individuals achieve their goals, overcome challenges, and create a life that aligns with their true desires.

Gabby is one of the New York Times bestselling authors, an international speaker, and a spiritual life coach. She is on a mission to make meditation easily available for everyone across the globe.

What does a life coach do?

A life coach is a professional who helps individuals identify and achieve their personal and/or professional goals, overcome challenges, and create positive changes in their lives.

🔍 Actively listen and ask powerful questions to gain clarity on clients’ thoughts, feelings, and aspirations.

🎯 Help clients set clear and realistic goals that align with their values and priorities.

📝 Assist in creating action plans and provide practical strategies to achieve goals.

🔑 Provide accountability, support, and motivation to help clients stay on track.

🎉 Celebrate clients’ successes and milestones with encouragement.

💬 Offer guidance and support in areas such as communication skills, time management, self-care, mindset, and confidence building.

🧠 Facilitate personal growth and development by providing tools, techniques, and resources.

❤️ Create a safe and non-judgmental space for clients to explore their thoughts and feelings.

📈 Help clients overcome challenges that may arise during their journey.

💪 Empower clients to take ownership of their choices and create positive changes in their lives.

The main focus of a life coach is to work with clients to empower them, provide support, and accountability, and facilitate their personal growth and development.

Life coach vs therapist

Life coaching and therapy are often confused with one another. Here are some key differences between the both.

Life coach:

  • Focuses on the present and future, helping clients set and achieve personal or professional coaching goals.
  • Provides guidance, support, and motivation to create positive changes in clients’ lives.
  • Offers practical strategies and tools to enhance skills, mindset, and overall well-being.
  • Provides accountability and support to help clients stay on track.
  • Celebrates clients’ successes and milestones.
  • May offer guidance in areas such as career, relationships, communication, time management, etc.
  • Does not diagnose or treat mental health disorders.


  • Focuses on the past, present, and future, exploring emotions, thoughts, and behaviors to address mental health concerns.
  • Provides diagnosis, treatment, and intervention for mental health disorders.
  • Utilizes evidence-based therapeutic techniques to address psychological and emotional challenges.
  • Provides a safe and confidential space for clients to explore their thoughts, feelings, and experiences.
  • Celebrates clients’ progress and growth in therapy, but does not typically use celebratory or motivational techniques.
  • Specializes in diagnosing and treating mental health conditions, such as depression, anxiety, trauma, etc.
  • Requires appropriate licensure and follows ethical guidelines specific to the field of therapy.
Life Coach Vs Therapist

In summary, life coaches and therapists have different focuses, goals, and scopes of practice, and it’s important to choose the appropriate professional based on your specific needs and goals.

Tony Robbins is a world-renowned peak performance life coach, motivational speaker, multi-millionaire business magnate, and best-selling author. He came from a broken household to build a $7 billion empire. He is involved in more than 100 privately held businesses with combined sales exceeding $7 billion a year. 

Tony Robbins has an unmatched certainty in himself and his ability to help people. In other words, he has mastered self-confidence and his ability to influence others.

Another aspect of Tony Robbin’s success ethos is related to his focus on constant and never-ending improvement. Robbins lives what he calls “The #1 Key to all success in life”, which is personal power (the ability to execute one’s ideas).

Tony Robbin’s 3 S’s for Successful Life Coaching are Your Story – It defines your identity and beliefs that are created from your perceived experiences. Your State – When you can change your decisions you can change your life. Your Strategy – Successful people have success strategies.

How to become a life coach?

Here’s a quick overview of how to become a life coach 6-8 steps:

  1. Obtain the necessary education and training: There is no specific requirement to become a life coach, however, obtaining relevant education or training can be beneficial. You may choose to get a certification from a reputable organization or get a degree in psychology, or a relevant field.
  2. Choose a coaching niche: Decide on a specific coaching niche or target audience based on your interests, passions, and expertise. This could include areas such as career coaching, relationship coaching, wellness coaching, or leadership coaching.
  3. Obtain professional certification: While not mandatory, obtaining a professional coaching certification from a coaching organization can enhance your credibility. There are various coaching organizations, such as the International Coach Federation (ICF), the International Association of Coaching (IAC), and the Coach Training Alliance (CTA), etc.
  4. Gain coaching experience: Practice and experience are crucial in developing your skills as a life coach. You can start by coaching friends, family members, or colleagues, or offer pro bono services to gain practical experience and build your coaching skills.
  5. Develop your coaching style and approach: Define your coaching style and approach based on your unique strengths, values, and coaching philosophy. This will help you establish your brand and differentiate yourself in the coaching industry.
  6. Build your coaching business: Create a business plan, establish your pricing, and develop marketing strategies to attract clients. This may include creating a website, utilizing social media, networking, and other marketing efforts to promote your coaching services.
  7. Continuously develop your coaching skills: Stay updated with the latest coaching techniques, research, and industry trends. Attend workshops, seminars, and conferences, and seek supervision or mentoring to continuously develop and improve your coaching skills.
  8. Adhere to ethical guidelines: Follow ethical guidelines and standards of practice set forth by coaching organizations and professional associations, and maintain confidentiality and professionalism in all your coaching interactions.

Becoming a successful life coach requires dedication, perseverance, and a lifelong learning mindset. Building a successful coaching practice may take time and effort, but with passion, determination, and a commitment to excellence, you can create a fulfilling career as a life coach.

Best life coaching certifications

There are several reputable organizations that offer certifications for life coaches. Here are some of the best life coaching certifications:

International Coach Federation (ICF)

The ICF is one of the most recognized and respected coaching organizations globally. They offer three levels of certification:

  • Associate Certified Coach (ACC)
  • Professional Certified Coach (PCC)
  • Master Certified Coach (MCC)

ICF certifications are based on a rigorous coaching competency framework and require the completion of specific training hours, coaching experience, and passing a performance evaluation.

Coach Training Alliance (CTA)

CTA offers comprehensive life coaching certification programs accredited by the ICF. They offer different levels of certification, including

  • Certified Coach Practitioner (CCP)
  • Certified Coach Practitioner Advanced (CCP Advanced)
  • Certified Master Coach Practitioner (CMCP)

International Association of Coaching (IAC)

IAC offers the Certified Masteries Coach (CMC) certification, which focuses on coaching mastery based on the IAC Coaching Masteries®, a set of coaching competencies.

IAC certifications are known for their emphasis on the art and essence of coaching, and they also offer a variety of advanced certifications in specialized coaching areas.

Institute for Professional Excellence in Coaching (iPEC)

iPEC offers the Certified Professional Coach (CPC) certification, which is based on their Energy Leadership™ framework.

This program emphasizes a holistic approach to coaching, incorporating energy awareness and leadership development.

The Life Coach School

The Life Coach School offers a Certified Life Coach (CLC) certification program that focuses on coaching tools, mindset work, and self-coaching techniques. Their program also includes business training and mentorship for building a coaching business.

It’s important to research and carefully evaluate different coaching certifications based on your

  • Specific needs
  • Goals
  • Budget
  • Coaching philosophy and niche
  • Provide comprehensive training
  • Recognized and respected in the coaching industry

Additionally, consider factors such as the organization’s reputation, accreditation, and ongoing support for professional development.

Best life coaching websites

Your coaching website is your 24-hour brand representative and your online first impression.

A professional website enhances your brand image and helps you highlight what your coaching business offers. Your website plays a significant role in running a successful online coaching business and leading in your niche.

The ultimate goal of a life coaching website is to generate leads that convert into coaching clients. Here’s our detailed guide on best coaching websites including key features, however, let’s go over the top 3 life coaching websites.

1. Melissa Ambrosini 

Melissa Ambrosini

2. Tony Robbins

Tony Robbins

3. Liz Carlie

Liz Carlie

Head over to this detailed post on best life coaching websites along with key features.

What are the services provided by a life coach?

A life coach provides many different types of services, this depends on both the coach’s expertise and the client’s requirement. However, we can categorize it into types and methods of life coach services.

Types of services

  • Target oriented coaching: Life coaches help clients identify and set attainable goals in various areas of their lives, such as career, relationships, health, personal growth, etc. They then assist clients in creating actionable plans to achieve these goals and targets.
  • Accountability: It is the responsibility of a coach to keep the client accountable and stay on track and make continuous progress toward his goals. He can do this through regular check-ins, and by providing support and mentorship where needed.
  • Career Coaching: Life coaches with expertise in career coaching may assist clients in their professional lives by providing and exploring new career options, enhancing job search strategies, improving interview skills and preparation, improvising their CV or resume, and navigating career transitions.
  • Relationship Coaching: Most life coaches have expertise in relationship coaching as well and they can help their clients in improving their communication skills, and conflict management, strengthen their personal relationships, and overcome challenges in their relationships whether they are at work, family, or friends.
  • Personal Development: Life coaches may provide their clients with tools, techniques, and exercises to help them enhance their self-awareness, emotional intelligence, communication skills, personality, interpersonal skills, and other personal development areas.

Methods of life coaching

There are generally 3 types of methods used by most life coaches.

  • One-on-One Coaching Sessions: Life coaches typically offer individual coaching sessions where they work directly with clients to explore their goals, challenges, and strengths, and help them develop personalized strategies and action plans.
  • Workshops and Group Coaching: There are some areas and topics that can be dealt with better in group coaching for example stress management, time management, communication skills, or leadership development. Therefore, sometimes coaches opt for workshops, seminars, and group coaching to address them.
  • Personalized Coaching Programs: Life coaches may offer customized coaching programs tailored to the specific needs, goals, and challenges of their clients. This may involve different coaching techniques and methods.

How to market your coaching business

Marketing your coaching business is essential to build a successful coaching practice, attracting new clients, and building authority in your niche. You can review our detailed guide on marketing for coaches.

However, here are some strategies that you can use to effectively market your coaching business:

Marketing requires consistency and patience. It is recommended to try and see what works for you and what doesn’t. This will help you identify where you should spend most of your energies and resources.

How much does a life coach make

There is no one correct figure for this. How much a life coach makes varies greatly and depends on various factors like his skillset, experience, authority, client base, location, niche, etc.

It also depends on your coaching method, whether you’re going for hourly rates, group sessions, or packages.

  • Hourly rate: Hourly rates for life coaches can range from $50 to $300 or more per hour.
  • Coaching packages: Packages may range from 3-12 months and may cost from a few hundred dollars to several thousand dollars depending on the duration and other factors.
  • Group coaching: This involves coaching multiple clients in a group. They are priced differently as well such as if they are charged in a package deal or per session.

Like any other business, the income of a life coach can also fluctuate as it depends on many factors as mentioned above. Furthermore, it depends on factors like coaching clients, the demand for the niche, expertise, marketing efforts, and so on.

Marie Forleo is a renowned life and business coach. Prioritizing self-care, she encourages potential clients to foster a positive mindset. Also, she knows that keeping a fresh perspective is key to preserving mental health. Her parents were instrumental in guiding Marie toward her current career and her seven-figure business as a life coach. 

Marie considers herself a “multi-passionate entrepreneur” because everything she does is outside the box. She wrote her first book “Make Every Man Want You” in 16 languages and distributed all over the world. And it would catalyze Marie starting her own business coaching practice as Marie Forleo International.  This kind of success led Marie to have a second book “Everything Is Figureoutable.” 

Oprah describes Marie as a “thought leader for the next generation.” Today, it’s estimated that with all of Marie’s success in her many ventures, her net worth is around $14 million. Marie Forleo’s success story is one of dogged perseverance in finding a path to making all her dreams come true.

And the best part is that she isn’t afraid to share that determination, and how to get there, with anyone who is interested. It’s her life’s work. Marie has shown that passion and dedication are clearly equal success.

Tips to earn more as a life coach:

Being a life coach, you have such a skill that is scalable. Here are several ways to increase your income as a life coach.

1. Choose a niche

Life coaching as a whole is a very broad niche and it is difficult to excel in all areas and build your credibility. Therefore, it is recommended that you niche down and pick a niche that you can excel at such as relationship coaching, health coaching, etc.

2. Market competitive rates

Regularly evaluate and adjust your coaching rates based on factors such as your niche, expertise, experience, demand, and market rates. Gradually increasing your rates over time can help you earn more as you build your reputation and client base.

3. Other revenue sources:

Life coaches can also earn from other sources such as podcasts, speaking at different events, selling video courses, online courses, and selling books.

4. Market effectively

You should invest your time and resources to market your coaching business so that it reaches the masses and connects you with the right audience. The idea is to generate leads and convert them into long-term clients.

5. Focus on client retention

Retaining existing clients is easier and more cost effective than acquiring new clients. It is also very common for your satisfied clients to refer you more clients. Build rapport with your clients by providing excellent service and delivering what you promised. This can help you save your marketing efforts substantially.

6. Enhance your coaching skills

Continue working on improving your coaching skills, knowledge, and expertise through continuous learning and professional development. This will help you stay relevant to your field and attract new clients as well as build credibility and authority in the niche.

7. Develop your USP

Try to deliver more than what you promise and what other coaches are doing in the niche. Your unique value proposition should differentiate you from the competition and help your coaching business stand out.

Tips To Earn More As A Life Coach


Starting a new coaching business can be challenging and intimidating. If you’re looking to start a coaching business, it is recommended to first focus on the basics such as how to become a life coach.

I hope this detailed guide helps you with everything you need to know on how to become a life coach, start your business, and scale it.

Leave a comment below if you have any questions, also feel free to get in touch with us if you’re looking to start your coaching business by building a coaching website.

What is a life coach’s salary?

The average salary of a life coach in the United States is around $50,000 – $100,000 per year. However, it depends on various factors such as experience and expertise.

Do you need certification to be a life coach?

It is not a requirement to get certification in order to become a life coach, however, it is recommended as it adds to your credibility, authority, knowledge, and skills.

Life coach certification cost

The cost of life coach certification can vary widely depending on the certification program, institute, length, and other factors. However, some certifications cost only a few hundred dollars while others may cost up to a few thousand dollars.

How to get certified as a life coach

To become a certified life coach, you need to research the certification you’re looking for, choose the program according to your needs and budget, complete the program, apply for certification, meet the required criteria, and maintain the certification.

How to get clients as a life coach

Getting clients as a life coach can be challenging, especially when you’re just starting out. You can start with building your online presence, networking with your existing circle, offering promotions and discounts, getting testimonials to build credibility, asking for referrals, leveraging social platforms, or using paid ads if required.

You can also review this article where 7 top life coaches shared their tips on how to get coaching clients:

Best life coach certification programs

There are countless life coaching programs available that you can select according to your needs, however, it is important to get certified by a credible institute such as International Coach Federation (ICF), Institute for Professional Excellence in Coaching (iPEC), Coach Training Alliance (CTA), Coach U, and Life Purpose Institute.

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About Komal Haider

Building a website that drives traffic and generates leads is challenging. Komal is a website growth expert at WP Minds, a website consulting service that helps coaches, trainers, authors, and creatives to create winning website strategy, develop high converting websites, attract visitors and convert leads into customers to grow their businesses.

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