This is a complete guide to website management for coaches in 2023.
In this in-depth guide, you’ll learn:
- What is website management?
- How to manage website performance
- How to manage website content
- How to manage website SEO
- Lots more
So if you’re ready to go “all in” to manage your website like a pro, this guide is for you.
Let’s dive right in.
What is website management?
Website management is no different than managing any other real estate.
In fact, I would say it requires a lot of management. 🧐
You need to manage your website to ensure it’s:
And a lot of other website features.
If you want to enjoy the benefit of your website, you need to manage it well.
Following are the main parts of website management and how to manage those to grow your website.
The first impression is often the last.
It is true with websites as well.
The first impression of your website is directly connected to your website’s conversion rate.
Following are the pillars of good website performance:
- Super fast page load speed
- High-quality website security
- Fantastic user experience
- High visitor retention
- Above-average conversion rates
- Support brand perception
- Responsive for all screen sizes
Fantastic website performance is the key to any successful website.
Best tools to manage website performance.
PageSpeed Insights is a website performance tool by Google. It helps you assess your website’s performance on both device and mobile levels. Your performance can be monitored by scores from 0-100 and color (Red, Yellow, Green).
It also provides a detailed report and suggestions to help you improve and optimize your website speed.
Pingdom is a website monitoring tool which also offers free speed tests. The reports are in the shape of suggestions that you can use to enhance your website performance.
It also comes with a location filter, and you can see how your website performs in specific regions.
GTmetrix is also a website performance assessment tool. It gives detailed reports and suggestions for improvement and a video recording of these reports and tests.
Regular content creation and management are the backbones of your website’s success.
Good content management requires you to keep it:
Managing your website well should not be underestimated.
Bonus tips to optimize your CTA
CTAs are one of the most essential aspect of content on your website. The more precise and compelling your Call to actions are, the better will be the conversion rate of your website.
Here are some tips to improve your CTA.
- It should be clear and precise, Avoid using vague CTAs
- Examples of vague CTAs – Learn more, read now etc
- Examples of direct CTAs – Schedule a call, Book a consultation etc
- Try to add a transitional CTA to your website, which will also be your email capturing system, like download a free PDF etc
- Be consistent with your CTA throughout your website
- Make it prominent
- Always include it in the header and navigation
SEO is quite complicated and time-consuming to manage.
However, if you can manage the following three major parts of it, you can cover most of it.
On-page SEO is the practice of optimizing elements in order to rank higher and get more relevant traffic from search engines.
- Optimizing all Yoast on-page elements and having a green SEO status
- Good internal/external linking policy and updating links regularly
- Regularly improving metadata (SEO title and meta description) of posts and pages to increase CTR
- Images optimization
On-page is the basic SEO requirement for all sites if they expect any chance of getting traffic from search engines.
Most websites struggle at off-page SEO.
- Building quality and relevant external links
- Good mix of targeted anchor texts
- Social media mentions
- Guest blogging
Off-page SEO plays the most significant role in your search engine rankings. All SEO gurus agree on this point.
This area of SEO you can manage fully to keep your website in good shape.
- Fixing 404 errors
- Ensuring fast page load speed
- Using structured data
- Making pages responsive to all screens for a better user experience
Local SEO can be a game changer if you have local clients.
Simply doing the following can produce the excellent ROI:
- Complete Google business profile
- Update content often
- Ask your customers to leave reviews regularly
If you can do the above religiously, you’ll find fantastic ROI.
Best sources to learn SEO best practices
SEO is a competitive and ever-changing landscape.
It is challenging to stay on top of changes without continuously sharpening your SEO skills.
Here are three of my favourite SEO blogs to stay updated with the changes.
These three blogs have decades of SEO knowledge to help craft your SEO strategy.
Technical website management
A typical WordPress website has the following technical elements:
- Custom features
All of these technical elements require regular management in terms of backups and updates to function correctly.
WordPress website management tools
With WordPress management tools, you can easily do the following:
- Update your WordPress site with one click
- Install/update themes and plugins
- Set up automatic updates or notifications
- Create and manage users, content, etc
Following are some of the most common WordPress management tools:
- WP Remote
- WP Umbrella
- WP Central
Creating and maintaining regular backups of the website’s files and database is essential to protect against any loss you may suffer in case of data loss. Once you have the latest backup, you can always restore your website in any unforeseen circumstances such as
- Accidental deletion
- Server failure
- Hacked website
- Conflict with a theme or plugin update
It is also important to take a fresh backup of your site before performing maintenance tasks or any major updates.
eCommerce website management
eCommerce Website has different requirements and needs; therefore, there are specialized tools for eCommerce website management.
A few most popular eCommerce management tools are:
- Optimizely – A/B Testing Tool
- CrazyEgg – A/B Testing Tool
- Hotjar’s tool – Analytics and Feedback tool (Based on data collection)
- Lucky Orange – Heatmaps, Recording (Live chat addon)
- Google Adwords – Advertisement management tool
- Hootsuite – Social media management for your website
- Mailchimp – Email marketing management
- Drift – Live Chat tool
- Referral Candy – Referral management tool
These tools help your eCommerce website management and can also play a key role in scaling your online business.
WordPress website management services
There are plenty of WordPress management services out there which offer:
- WordPress updates
- Theme updates
- Plugins updates
- Regular support
- Custom development
However, there are so many things that fall in the area of website management and maintenance that it can become difficult to hire a different person for each job, some of the main areas are:
- WordPress website management
- Domain and hosting management
- Website updates and maintenance
- Technical support and troubleshooting
- Security monitoring and protection
- Backups and disaster recovery
- Mobile responsiveness and optimization
- Website accessibility compliance
- Multi-language support and translation services
- Performance optimization
- Content management and updates
- Search engine optimization (SEO)
- Analytics and reporting
- Conversion rate optimization
- E-commerce management
- Website redesign and revamp
- Email marketing integration and management
Finding an expert WordPress support and management partner can help you grow your business substantially.
How AI can help with website management?
AI has taken the world by storm, just like all other areas, it has also made website management easier and cost-effective.
Here’s how AI can help you with website management.
- Data Analysis: AI-powered algorithms can analyze user data, behavior patterns, and preferences to deliver personalized content and recommendations to optimize the website.
- Chatbots: Chatbots and virtual assistants can handle customer inquiries, provide instant support, and assist with basic tasks.
- Content Creation: AI algorithms can generate blog posts, articles, and product descriptions based on specific keywords or topics.
- Predictive Analytics: By analyzing historical data, AI can predict user preferences, purchase intentions, and future actions, allowing you to tailor content and offers.
- Automated Testing: It can automate testing processes and detect potential bugs or issues in website functionality.
- Website Security: AI algorithms can analyze network traffic, identify suspicious patterns, and apply proactive defend against hacking attempts, malware, and other security risks.
By leveraging AI capabilities, you can benefit your website management by automation, improved personalization, enhanced user experience, data-driven decision-making, increased efficiency, and better security.
However, it is still important to understand that AI can not do everything for you when it comes to website management, it has it’s limitations, and human touch is still as important as it was before.
Website management costs
It is extremely difficult to estimate a general website management cost.
Every website is different, and so does the cost of management varies as well.
When it comes to managing a website, there are three ways to do it.
1. DIY – The cost will be low, but managing a website on your own, especially if you are a business owner, is not that easy as it will cost you your time.
2. Hire a Freelancer – The cost will be higher if you hire a freelancer to manage your website, but the reliance factor can be a problem.
3. Outsource to a Company – Although the cost of this may be higher, several companies have expertise in website support companies, and they can take care of your website without having to worry about a single thing.
Cost of website management by categories
- WordPress website management: Prices can range from $50 to $500 or more per month, depending on the level of service
- Domain and hosting management: It can range from $10 to $50 or more per month for domain registration and hosting services.
- Website updates and maintenance: Costs can vary from $50 to $200 or even more per month for routine updates, bug fixes, and general maintenance tasks.
- Security monitoring and protection: Prices typically range from $50 to $200 per month, depending on the level of security services provided
- Backups and disaster recovery: Costs generally range from $20 to $100 per month for regular backups and restoration services
- Performance optimization: Prices can vary from $50 to $300 per month, depending on the level of optimization services offered
- SEO services: Costs vary widely depending on the scope of SEO work required, ranging from $250 to $2000 or more per month.
- Content management and updates: Costs can vary depending on the frequency and volume of content updates required, ranging from $250 to $500 or more per month.
However, as mentioned before, it is far more cost-effective and time-saving to hire an expert agency to handle all of these affairs rather than individually paying for the management tasks separately.
Our website growth and consultancy offers all of these website management and content services and a lot more starting from $499, check it out here.
I hope you liked this website management guide.
Now I’d like to hear from you: What is your favourite takeaway from this guide?
Are you going to manage your website yourself? Or are you going to outsource website management?
Let me know by leaving a quick comment below right now.