This is a complete guide to website management in 2023.
In this in-depth guide, you’ll learn:
- What is website management?
- How to manage website performance
- How to manage website content
- How to manage website SEO
- Lots more
So if you’re ready to go “all in” to manage your website like a pro, this guide is for you.
Let’s dive right in.
What is website management?
Website management is no different than managing any other real estate.
In fact, I would say it requires a lot of management. 🧐
You need to manage your website to ensure it’s:
🚀 Speed
🔒 Security
👋 SEO
⚡️ Functionality
✍️ Content
🤸♂️ Backups
✅ Updates
And a lot of other website features.
If you want to enjoy the benefit of your website, you need to manage it well.
Following are the main parts of website management and how to manage those to grow your website.
Performance management
The first impression is often the last.
It is true with websites as well.
The first impression of your website is directly connected to your website’s conversion rate.
Following are the pillars of good website performance:
- Super fast page load speed
- High-quality website security
- Fantastic user experience
- High visitor retention
- Above-average conversion rates
- Support brand perception
- Responsive for all screen sizes
Fantastic website performance is the key to any successful website.
Best tools to manage website performance.
PageSpeed Insights is a website performance tool by Google. It helps you assess your website’s performance on both device and mobile levels. Your performance can be monitored by scores from 0-100 and color (Red, Yellow, Green).
It also provides a detailed report and suggestions to help you improve and optimize your website speed.
2. Pingdom
Pingdom is a website monitoring tool which also offers free speed tests. The reports are in the shape of suggestions that you can use to enhance your website performance.
It also comes with a location filter, and you can see how your website performs in specific regions.
3. GTmetrix
GTmetrix is also a website performance assessment tool. It gives detailed reports and suggestions for improvement and a video recording of these reports and tests.
Content management
Regular content creation and management are the backbones of your website’s success.
Good content management requires you to keep it:
- Fresh
- Correct
- Organised
- Relevant
Managing your website well should not be underestimated.
SEO management
Search engine optimization (SEO) is the key to getting organic traffic from search engines and growing your business.
SEO is quite complicated and time-consuming to manage.
However, if you can manage the following three major parts of it, you can cover most of it.
On-page SEO
On-page SEO is the practice of optimizing elements in order to rank higher and get more relevant traffic from search engines.
It includes:
- Optimizing all Yoast on-page elements and having a green SEO status
- Good internal/external linking policy and updating links regularly
- Regularly improving metadata (SEO title and meta description) of posts and pages to increase CTR
- Images optimization
On-page is the basic SEO requirement for all sites if they expect any chance of getting traffic from search engines.
Off-page SEO
Most websites struggle at off-page SEO.
It includes:
- Building quality and relevant external links
- Good mix of targeted anchor texts
- Social media mentions
- Guest blogging
Off-page SEO plays the most significant role in your search engine rankings. All SEO gurus agree on this point.
Technical SEO
This area of SEO you can manage fully to keep your website in good shape.
It includes:
- Fixing 404 errors
- Ensuring fast page load speed
- Using structured data
- Making pages responsive to all screens for a better user experience
Local SEO
Local SEO can be a game changer if you have local clients.
Simply doing the following can produce the excellent ROI:
- Complete Google business profile
- Update content often
- Ask your customers to leave reviews regularly
If you can do the above religiously, you’ll find fantastic ROI.
Best sources to learn SEO best practices
SEO is a competitive and ever-changing landscape.
It is challenging to stay on top of changes without continuously sharpening your SEO skills.
Here are three of my favourite SEO blogs to stay updated with the changes.
These three blogs have decades of SEO knowledge to help craft your SEO strategy.
Technical website management
A typical WordPress website has the following technical elements:
- WordPress
- Theme
- Plugins
- Custom features
- Content
All of these technical elements require regular management in terms of backups and updates to function correctly.
WordPress website management tools
With WordPress management tools, you can easily do the following:
- Update your WordPress site with one click
- Install/update themes and plugins
- Set up automatic updates or notifications
- Create and manage users, content etc
Following are some of the most common WordPress management tools:
- ManageWP
- JetPack
- MainWP
- InfiniteWP
- WP Remote
- WP Umbrella
- iControlWP
- WP Central
eCommerce website management
eCommerce Website has different requirements and needs; therefore, there are specialized tools for eCommerce website management.
A few most popular eCommerce management tools are:
- Optimizely – A/B Testing Tool
- CrazyEgg – A/B Testing Tool
- Hotjar’s tool – Analytics and Feedback tool (Based on data collection)
- Lucky Orange – Heatmaps, Recording (Live chat addon)
- Google Adwords – Advertisement management tool
- Hootsuite – Social media management for your website
- Mailchimp – Email marketing management
- Drift – Live Chat tool
- Referral Candy – Referral management tool
These tools help your eCommerce website management and can also play a key role in scaling your online business.
WordPress website management services
There are plenty of WordPress management services out there which offer:
- WordPress updates
- Theme updates
- Plugins updates
- Regular support
- Custom development
Finding an expert WordPress support partner can help you grow your business substantially.
Website management costs
It is extremely difficult to estimate a general website management cost.
Every website is different, and so does the cost of management varies as well.
When it comes to managing a website, there are three ways to do it.
1. DIY – The cost will be low, but managing a website on your own, especially if you are a business owner, is not that easy as it will cost you your time.
2. Hire a Freelancer – The cost will be higher if you hire a freelancer to manage your website, but the reliance factor can be a problem.
3. Outsource to a Company – Although the cost of this may be higher, several companies have expertise in website support companies, and they can take care of your website without having to worry about a single thing.
Conclusion
I hope you liked this website management guide.
Now I’d like to hear from you: What is your favourite takeaway from this guide?
Are you going to manage your website yourself? Or are you going to outsource website management?
Let me know by leaving a quick comment below right now.
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