It starts with planning, whether a coaching business, a multinational company or a website development

Creating a website can be incredibly challenging, especially if you’re new to the web. But, with the right approach and a detailed outline, you can ensure that your website is designed, developed, and launched successfully.

In this blog, we’ll go over the following: 

  • What is a website outline?
  • Importance of website outline for SEO
  • Steps to create a website outline 
  • Website content outline
  • Much more 

What is a website outline and its importance?

A website outline is an essential part of the web development process as it helps you organize and plan the structure of your website. A good website outline should include 

  • The goals of the website
  • The target audience
  • Website Content
  • Navigation
  • Design and layout
  • Site architecture

Creating a website outline can save you time and money by ensuring that all stakeholders are on the same page and have a clear understanding of the website’s goals, structure, and content. 

It also helps developers create a website that’s organized, easy to navigate, and in line with the user’s needs.

Moreover, it helps you to:

  • Stay on track 
  • Speed up the content writing process
  • Reduce the number of revisions
  • Save time and money
Website outline

Importance of a good website outline for SEO

A well-developed website outline is not only important for developers but it plays a significant role in the SEO of the website

Website outline helps simplify the website’s sitemap, which is considered very important by Google and other search engines. 

  • It helps them understand your site/business better
  • Helps with a better understanding of your content 
  • Lowers bounce rate, search engines only show your content to relevant searches. 
  • Improves UI/UX

When Google crawls your website, it starts from your homepage, and a good site structure can make the crawl more effective.

How to create a website outline 

Now that you know why website outlines are important, let’s move on to how to create one.

Creating a website outline can be challenging, so breaking it down into the following steps can speed up the process and make it easier. 

1. Define the goal of the website 

Defining the goal or purpose of the website is one of the most important steps. You need to be clear on what you want to achieve from the website. This could be to inform, sell products, or provide a service

Following are some examples. 

2. Set requirements and limitations

Once you have defined the goal and purpose of your website, there are other requirements you need to define at the start. 

  • What do you need from the website to achieve your business goals?
  • Determine the user’s purpose on the website and how to make it clear
  • What’s your budget for this project?
  • How much time do you have for this website development process?
  • What are your future content and marketing plans for this website

3. Define your audience 

Before you start creating your website outline, it’s important to know who your target audience is. This will help you tailor your content and design to appeal to your specific audience and make sure that your site is meeting their needs.

4. Create a sitemap 

A sitemap is a visual representation of the structure of your website. It will help you to organize the pages of your site and show the relationships between them.

This will be an important step because you need to decide how many pages your website should have. It can also be defined as the site hierarchy 

This will also include creating a URL structure that matches your hierarchy and is good for SEO as well.

Most importantly, it helps you keep your website organized and make it easier for search engines to understand it. 

Here’s an example of a blog’s structure or outline.

Blog Outline 1

5. Content plan

Once you have your sitemap, start outlining the content for each page of your site. The content plan of your pages includes: 

  • Text
  • Images
  • Videos
  • Any other media
  • Call to action

Your content should be well-organized and easy to read.

6. Design and layout

Next, you need to focus on the design and layout of your website. Consider the overall look and feel of your site, as well as the layout and placement of various elements such as:

  • Color scheme
  • Images
  • Videos
  • Testimonials 
  • CTAs 
  • Social media icons 

It should be visually appealing and easy to read, with a consistent layout throughout your site. Your design should also be responsive, meaning it will adapt to different screen sizes and devices.

There are various ways to make this process smoother; you can analyze your competitor’s sites and review other themes and templates on the internet. This will help you understand what your website should look like. You can also use multiple wireframing tools for this purpose.

7. Navigation 

Your navigation should be clear and intuitive.  It should be easy to use and understand and should allow visitors to find the information they’re looking for. It should include the most important links such as:

  • Quick links 
  • CTA
  • Transitional CTA 
  • Product/Service page 

It is the topmost bar on your homepage and one of the first things a user sees when they visit your website. 

Once you’ve covered the basics of a website outline, you can move on to the next more specific outline, the content outline. 

Website content outline

Website content outline involves everything that will go on your website. It starts with defining the number of website pages, their hierarchy, and their depth. 

However, that is covered in the website’s general outline. Website content outline maps content elements within a specific page.

Website content outline means important business decisions like where to place the CTA, what the CTA should be, what should go to the about page, and so on.

Here’s how you can create a basic content outline that is most effective and least complicated. All you need to do is answer the following questions in the best way possible and create an outline around it. 

  • What do your customers want?
  • What are the problems they are facing?
  • How can you help them overcome those and achieve what they want?
  • Why should they trust you?
  • What is your step-by-step plan to help them achieve their goal?
  • What is your direct CTA?
  • What is your transitional CTA?
  • How will their life be transformed if they work with you?
  • What will the results of not working with you be?

This is all the information you need to map out your homepage or in fact any landing page or product/service page for that fact. 

 Here’s a list of pages you need to consider and create content outlines for. 

  • Homepage 
  • About page
  • Contact page
  • Service page
  • Privacy page/Cookie policy page
  • Landing page
  • Blog page

There’s specific content that goes to each page; you can view this post on website pages to get a detailed idea of what to include on these pages. 


In conclusion, a website outline is an essential tool for building a successful website. It will help you organize your thoughts, identify the most important elements of your site, and ensure that your site is easy to navigate for your visitors.

By following these steps, you will have a comprehensive website outline that will help you to create a website that is both attractive and functional.

You can also download WP Minds Free Theme which comes with a built-in website outline so you can have your website up and running in less than a couple of hours.

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About Rana

Building a website that drives traffic and generates leads is challenging. Rana is a website development consultant and a Co-Founder of WP Minds, a website consulting service that helps coaches, trainers, authors, and creatives to create winning website strategy, develop high converting websites, attract visitors and convert leads into customers to grow their businesses.

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